Adobe Unveils New AI Features Across Creative Cloud Apps at Adobe MAX
Oct 28, 2025
Adobe announced new artificial intelligence (AI) features and tools across its Creative Cloud applications, including Photoshop, Lightroom, Premiere, and Illustrator, at the Adobe MAX conference in Los Angeles. The updates are designed to give creative professionals more precision, control, and efficiency when working on images, videos, and designs.
One of the main highlights is the introduction of new one-click tools that help with tasks like compositing and masking, making common editing actions quicker and easier. Adobe's new AI Assistant (in beta), launched in Adobe Express, allows users to create and edit designs by simply chatting with the app. This AI Assistant can understand design concepts and suggest recommendations, making the creative process simpler for users at any skill level.
Adobe also announced it is working with OpenAI, the creator of ChatGPT, to allow users to control its software through the popular chatbot in the future. The innovations aim to enable everyone—from beginners to professionals—to create content faster and with more creative options.
Additionally, new AI-powered audio and video tools in Adobe Firefly now offer users studio-quality generative capabilities, supporting end-to-end video creation. These improvements show Adobe's continued effort to integrate AI in its products and enhance value for users.
What are the new AI features Adobe announced?
Adobe introduced new AI tools for faster and easier editing in Creative Cloud apps, an AI Assistant in Adobe Express for conversational editing, and advanced audio and video features in Adobe Firefly.
How might these changes help creative professionals?
These tools save time on common editing tasks and make professional-quality content creation easier and more accessible, even for beginners.
What is Adobe's partnership with OpenAI about?
Adobe is working with OpenAI to let users control Adobe apps through ChatGPT, making creative tasks possible with simple chat commands.
Sources
Adobe Delivers New AI Innovations, Assistants and Models Across Creative Cloud t...
Business Wire
Business Wire
LOS ANGELES--(BUSINESS WIRE)--Today at Adobe MAX – the world's largest creativity conference – Adobe (Nasdaq:ADBE) introduced an array of new AI innovations and models into its flagship Creative Cloud applications, including Photoshop, Lightroom, Premiere and Illustrator, to empower creative profess...
Adobe reworks its apps for AI assistants, pursues ChatGPT integration
Reuters
Reuters
Adobe said on Tuesday its video and image editing tools can be controlled by chatting with them, adding that it is working with ChatGPT creator OpenAI to let users directly control one of its apps with the popular chatbot service.
Adobe Introduces New AI Assistant in Adobe Express that Unlocks Creativity for A...
Business Wire
Business Wire
LOS ANGELES--(BUSINESS WIRE)--Today at Adobe MAX – the world's largest creativity conference – Adobe (Nasdaq:ADBE) introduced a new AI Assistant (beta) in Adobe Express, a conversational creation and editing experience that empowers everyone to move from concept to content in minutes. The AI Assista...
Adobe Expands Creative Possibility with AI for Every Creator at Adobe MAX 2025
Business Wire
Business Wire
LOS ANGELES--(BUSINESS WIRE)--Today at Adobe MAX – the world's largest creativity conference – Adobe (Nasdaq:ADBE) unveiled AI innovations for every type of creator that redefine the creative process across ideation, creation and production. Creators can use new studio-quality generative audio and v...
Adobe's AI Is Already Providing Value to Users, CEO Says
Bloomberg Technology
Bloomberg Technology
Adobe is hosting its annual user conference this week, where the company will announce its continued integrations of generative AI into flagship creativity and productivity tools. Bloomberg Tech's Ed Ludlow spoke to Adobe CEO Shantanu Narayen for an exclusive conversation about Adobe's business and...
Adobe Ramps Up Generative AI Offerings For Creators
Investors Business Daily
Investors Business Daily
Creative software firm Adobe introduced a host of AI-powered innovations across its product lineup. Meanwhile, ADBE stock has been in a slump.
Adobe and Google Cloud Expand Strategic Partnership to Advance the Future of Cre...
Business Wire
Business Wire
LOS ANGELES & SUNNYVALE, Calif.--(BUSINESS WIRE)--Today at Adobe MAX – the world's largest creativity conference – Adobe (Nasdaq:ADBE) and Google Cloud announced an expanded strategic partnership to deliver the next generation of AI-powered creative technologies. The partnership brings together Adob...
Adobe Inc. (ADBE) Presents at Adobe MAX - The Creativity Conference Transcript
Seeking Alpha
Seeking Alpha
Adobe Inc. (NASDAQ:ADBE ) Adobe MAX - The Creativity Conference October 28, 2025 4:30 PM EDT Company Participants Doug Clark Shantanu Narayen - Chairman & CEO David Wadhwani - President of Digital Media Business Anil Chakravarthy - President of Digital Experience Business Daniel Durn - CFO and Execu...
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