Apple unveils iPhone 17e as lower-cost model, available March 11 starting at $599

Mar 2, 2026

Apple announced the iPhone 17e, a lower-cost addition to the iPhone 17 family, positioned to help the company defend market share in a competitive handset market.

The iPhone 17e is powered by Apple’s latest A19 chip and includes C1X, a new Apple-designed cellular modem that the company says is up to twice as fast as the C1 modem used in the iPhone 16e.

Photography and video features include a 48MP Fusion camera capable of next-generation portraits and support for 4K Dolby Vision video.

Apple set the starting price at $599 for a model with 256 gigabytes of storage, and the phone becomes available on March 11.

Alongside the iPhone 17e, Apple also introduced a refreshed iPad Air powered by its M4 chip.

When can I buy the iPhone 17e?

The iPhone 17e is available starting March 11.

How much does the iPhone 17e cost and what storage does that price include?

The starting price is $599 and that base price is for the model with 256 GB of storage.

What are the main technical upgrades in the iPhone 17e?

Key upgrades include the A19 chip for general performance, the new C1X modem that Apple says is up to 2x faster than the previous C1, and a 48MP Fusion camera with next-generation portrait capabilities and 4K Dolby Vision support.

Did Apple announce any other products at the same time?

Yes. Apple also introduced a new iPad Air that is powered by the M4 chip.

Sources
Apple introduces iPhone 17e
Business Wire
CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced iPhone® 17e, a powerful and more affordable addition to the iPhone 17 lineup. At the heart of iPhone 17e is the latest-generation A19, which delivers exceptional performance for everything users do. iPhone 17e also features C1X, the latest-g...
Apple launches iPhone 17e with prices starting at $599
Reuters
Apple on Monday launched iPhone 17e, its more affordable smartphone model that starts at a price of $599 with 256 gigabytes of storage, as it looks to defend its share in a fiercely competitive global handset market.
Apple's ‘Affordable' New iPhone 17e: Why You Should—or Shouldn't—Get It
WSJ
The latest member of the iPhone 17 family is available on March 11, starting at $599.
Apple launches lower cost iPhone 17e and a new iPad Air powered by its M4 chip
CNBC
Apple opened its week of product launches on Monday morning with a refreshed low-cost iPhone and a faster iPad Air. The headline device is the new iPhone 17e, a cheaper model in the iPhone 17 lineup that starts at $599.
Apple's budget iPhone 17e keeps the $599 price tag
Business Insider
Apple's latest version of its budget iPhone is here. The iPhone 17e maintains the $599 starting price as the previous lower-cost model.
Apple makes big bet with launch of $599 iPhone 17e, upgraded iPad Air
New York Post
The move comes as memory chip prices climb amid a global shortage, suggesting Apple is willing to absorb some component cost pressure to make its lowest-priced model more compelling.
Apple Introduces Low-Cost iPhone 17, Upgraded iPad Air
Investors Business Daily
Apple introduced a new low-cost smartphone, the iPhone 17e, and an upgraded iPad Air tablet. But Apple stock was little swayed on the news.
Apple Debuts Lower-Cost Version of iPhone 17
PYMNTS
Apple has introduced what it calls a more durable and affordable iPhone 17. The iPhone 17e, which was announced Monday (March 2) and starts at $599, is a scaled-down cousin to the tech giant's iPhone 17.
T-Mobile Pairs iPhone 17e and iPad Air with Plans that Bring Built-in Value from...
Business Wire
BELLEVUE, Wash.--(BUSINESS WIRE)--T-Mobile (NASDAQ: TMUS), Metro by T-Mobile and UScellular will offer the new iPhone 17e, with iPad Air coming to T-Mobile and UScellular. iPhone 17e delivers incredible value with faster performance, an advanced camera system, enhanced durability, the magic of MagSa...
Apple launches budget iPhone 17e at $599 alongside faster iPad Air
Proactive Investors
Apple Inc (NASDAQ:AAPL, XETRA:APC) has unveiled the iPhone 17e, a lower-cost addition to its iPhone 17 range priced at $599, as it kicks off what the company has signalled will be a multi-day wave of product announcements this week. The handset sits $200 below the standard iPhone 17 and is designed...
Why Apple Is Playing Defense on Price and A.I.
Schwab Network
Apple (AAPL) is making a defensive move with the iPhone 17E and a refreshed iPad Air, targeting budget-conscious consumers as smartphone demand cools. Daniel Rubino explains why the $599 price point is crucial for protecting market share against lower-cost Android rivals.
Apple Launches a New iPhone: What Investors Should Know
The Motley Fool
Apple just expanded its smartphone lineup with a new entry-level device starting at $599. The company's core smartphone business generated a staggering $85.3 billion in its latest quarter.
Apple launches new generation of MacBook laptops starting at $1,099
Reuters
Apple on Tuesday launched a ​series of MacBook laptops at a starting ‌price of $1,099, as it looks to attract customers with new hardware in a ​shrinking PC market that is ​grappling with memory chip shortages.
Apple's New Product Blitz This Week Enhances the Stock's Bull Case
The Motley Fool
The tech giant is unveiling new products across multiple categories, including a $599 entry-level iPhone 17e. Apple's business momentum has been impressive, with fiscal first-quarter earnings per share jumping 19% year over year.
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