Roku Launches Howdy: A New $2.99 Ad-Free Streaming Service
Aug 5, 2025
Roku has announced Howdy, a new ad-free subscription video service, available for $2.99 per month. The service is launching across the United States and is designed to provide affordable, high-quality entertainment.
Howdy features almost 10,000 hours of content, including movies and TV shows from major entertainment companies such as Lionsgate, Warner Bros. Discovery, and FilmRise. Roku Originals will also be included in the lineup.
This new service operates alongside The Roku Channel, which is free and supported by ads. Howdy is aimed at offering an affordable, ad-free alternative to viewers.
What is Howdy?
Howdy is a new ad-free streaming service from Roku that costs $2.99 per month.
What kind of shows and movies can I watch on Howdy?
Howdy offers nearly 10,000 hours of movies and TV shows from companies like Lionsgate, Warner Bros. Discovery, FilmRise, and includes Roku Originals.
How is Howdy different from The Roku Channel?
Howdy is a paid, ad-free service, while The Roku Channel is free but supported by ads.
Sources
Roku Launches Howdy, an Ad-Free Subscription Video Service Offering Award-Winnin...
Business Wire
Business Wire
SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Roku, the #1 TV streaming platform in the U.S., Canada, and Mexico*, announced the launch of Howdy™, a new subscription video-on-demand (SVOD) service that makes ad-free, high-quality entertainment more accessible than ever for just $2.99 per month. Launchin...
Roku launches Howdy, a $2.99 ad-free streaming service
TechCrunch
TechCrunch
Roku is launching an ad-free, subscription streaming service called Howdy. The service costs $2.99 per month and features a library of nearly 10,000 hours of content from its partners, including Lionsgate, Warner Bros.
Roku Just Launched Howdy, a $3 Ad-Free Streaming Platform
CNET
CNET
Roku introduced a new streaming service on Tuesday, priced at $3 per month, and it's completely ad-free. It's called Howdy and the platform will offer thousands of movie and TV titles from familiar entertainment brands such as Lionsgate, Warner Bros. Discovery, FilmRise, along with Roku Originals.
Roku launches ad-free streaming service, Howdy, for $2.99 a month
CNBC
CNBC
Roku launched Howdy, a $2.99-per-month, ad-free streaming service. The service runs alongside the free, ad-supported Roku Channel, and adds to Roku's growing content lineup.
Roku Launches Low-Cost Subscription Video Service
Investors Business Daily
Investors Business Daily
Streaming video platform Roku announced a new ad-free, subscription video service that costs just $2.99 a month. But Roku stock slid on Tuesday.
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