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Earnings Call Analysis

Q4-2023 Analysis
New York Times Co

Strong Subscriber Growth Drives The Times' Record Earnings

The Times experienced a robust year in 2023, with 880,000 new digital subscribers bringing the total to nearly 10.4 million, marking progress towards the goal of 15 million. This achievement contributed to over $1 billion in annual digital subscription revenue, and adjusted operating profit, earnings per share, and free cash flow reached their highest points since going digital-first. The company increased its margins by 100 basis points, even as print continued to decline. While the advertising market faced challenges, The Times' advertising resilience shone, particularly in premium ad canvases enhanced with first-party data. A dividend increase from $0.02 to $0.13 per share was also announced due to the confidence in the cash-generative business model, indicating ongoing investment in their journalism and long-term value creation.

An Evolving Strategy Amidst Industry Headwinds

Despite the turbulence experienced by the news industry in 2023, The Times weathered the storm through a distinguished and indispensable news report that catered to a diverse array of human interests. As part of its strategy, The Times capitalized on its multiproduct offerings—ranging from sports to cooking—to not only drive business growth but also to assert itself as a vital player in a broad market. This resilience manifested in the face of lower casual news audiences and a volatile ad market, as The Times added 880,000 net new digital subscribers, bringing the total close to 10.4 million and progressing toward its goal of 15 million. Achieving this was attributed in part to the adoption of bundled subscriptions which accounted for the majority of new subscribers.

Digital Engagement and Revenue Milestones

The Times recorded more digital engagement than any other American news source, an achievement that played a pivotal role in crossing the $1 billion milestone in annual digital subscription revenue. Alongside this milestone, The Times experienced three consecutive quarters of year-on-year growth in consolidated average revenue per user (ARPU). This growth is a nod to the Times' finely tuned pricing strategy, bolstered by a portfolio of diverse products that continue to retain and monetize its audience effectively.

Audience Growth Across Multiple Platforms

Audience expansion was noted across The Times’ spectrum of offerings in the fourth quarter, with The Athletic seeing particular strength following enhancements to coverage and accessibility of content. The Times continues to see potential for substantial growth within the sports domain through its orchestrated efforts to boost audience attention and engagement.

Advertising and Revenue Diversification

Advertising revenue, a traditionally significant source of revenue for publishers, fell short of expectations due to a decline in print advertising and sensitivity of digital advertising to hard news topics. However, the resilience of The Times' proprietary ad offerings and robust affiliate and licensing revenues—underscored by a strong holiday season at Wirecutter—counterbalanced this downturn, allowing The Times to remain optimistic about the future of its advertising business.

Strategic Focus on Daily Habit Formation

The core of The Times’ strategy revolves around ingraining itself as an essential daily habit for a growing global audience. Even in the face of sustained headwinds, the commitment to a multiproduct portfolio and a disciplined cost management approach fortifies The Times’ aspiration to emerge as a market leader.

Financial Performance and Operational Growth

The Times achieved a 5% increase in overall revenue for the full year due to the rise in digital subscription, affiliate, and licensing revenues. This, coupled with cost containment, resulted in an adjusted operating profit (AOP) growth of 12% year-over-year, expanding the AOP margin by approximately 100 basis points to over 16%. Notably, free cash flow surged to $338 million from the prior year's $114 million. Reflecting confidence in their strategy and financial strength, The Times announced a dividend increase of $0.02 to $0.13 per share.

Forward-Looking Guidance and Commitments

Looking ahead, The Times expects total subscription revenues to grow between 7% to 9%, with an even more optimistic projection of 11% to 14% increase in digital-only subscription revenues. In contrast, overall advertising revenues are anticipated to decline in the mid-single digits, while digital advertising could grow by low-to-high single digits. The company intends to persist with its targeted strategic investments and disciplined cost management, projecting that AOP and earnings growth will be weighted toward the latter half of the year. Moreover, the company reassured investors of its trajectory to meet the previously stated midterm targets for subscribers, AOP growth, and capital returns, underpinning its confidence in the resilience of its multi-revenue stream model and the value derived from its premium products and high-caliber journalism at a time when it is both scarce and critically needed.

Earnings Call Transcript

Earnings Call Transcript
2023-Q4

from 0
Operator

Good morning, everyone, and welcome to The New York Times Company's Fourth Quarter and Full Year 2023 Earnings Conference Call.

[Operator Instructions]

Please also note today's event is being recorded. And at this time, I'd like to turn the floor over to Anthony DiClemente, Senior Vice President of Investor Relations. Please go ahead.

A
Anthony DiClemente
executive

Thank you, and welcome to The New York Times Company's Fourth Quarter and Full Year 2023 Earnings Conference Call. On the call today, we have Meredith Kopit Levien, President and Chief Executive Officer; and Will Bardeen, Executive Vice President and Chief Financial Officer.

Before we begin, I would like to remind you that management will make forward-looking statements during the course of this call. These statements are based on current expectations and assumptions, which may change over time. Our actual results could differ materially due to a number of risks and uncertainties that are described in the company's 2022 10-K and subsequent SEC filings.

In addition, our presentation will include non-GAAP financial measures, and we have provided reconciliations to the most comparable GAAP measures in our earnings press release and is available on our website at investors.nytco.com. In addition to our earnings press release, we have also posted a slide presentation relating to our results, also on our website at investors.nytco.com.

And finally, please note that a copy of the prepared remarks from this morning's call will be posted to our investor website shortly after we conclude.

With that, I will turn the call over to Meredith.

M
Meredith Kopit Levien
executive

Thanks, Anthony, and good morning, everyone. 2023 was a strong year for The Times that showcased the power of our strategy to be the essential subscription for every curious person seeking to understand and engage with the world. Our news report provided improved indispensable to so many people, providing original journalism across the full range of human experience.

Our lifestyle products serve scaled audiences for games, sports, cooking and shopping recommendations. By putting them all together and giving millions of people multiple reasons to turn to The Times every day, we delivered business growth and demonstrated our ability to penetrate a large market. We drove this performance amidst a tough year for the news industry in which we and others faced persistent headwinds. We continued to see lower levels of casual news audiences due in part to the ongoing shifts from the largest tech platforms, and our ad business grappled with the heightened market volatility impacting publishers.

Our strategy is designed to both counterbalance these headwinds and position us to be a category-leading global media subscription business.

Let me share the highlights from the year. We added 880,000 net new digital subscribers, bringing our total to nearly 10.4 million and progressing us on the path to our next milestone of 15 million. The bundle accounted for a majority of our subscriber starts in the year, bundle and multiproduct subscribers made up 41% of our subscriber base at year-end, and those subscribers continue to be more engaged, better-retaining and willing to pay more over time than single-product subscribers.

New York Times subscriber engagement as measured by the share of subscribers on our products each week, reached its highest point in nearly 3 years by year-end. And The Times now sees more digital engagement than any other American news source by total monthly time spent. We crossed $1 billion in annual digital subscription revenue for the first time in 2023. And consolidated ARPU has now grown year-on-year for 3 straight quarters.

We see this as a testament to our well-honed pricing and merchandising strategy, which is made possible by the growing value we provide to consumers through our differentiated multiproduct offerings.

It was a challenging year in the ad market for publishers, but the core of our ad business, premium proprietary ad canvases enhanced with first-party data proved resilient and continued growing and we saw real momentum as we extended our ad products across the portfolio, particularly to The Athletic and Games where we see a lot of running room. It was also a record year for affiliate and licensing revenue. Wirecutter outperformed expectations in every quarter and in December, we announced a new multiyear licensing agreement with Apple News Plus for The Athletic and Wirecutter.

Deals like this underscore that our intellectual property has unique value recognized by some of the world's largest tech platform. We exerted cost discipline throughout the year and substantially slowed overall expense growth while redirecting resources and continuing to invest in our areas of competitive advantage.

All of this progress across the business drove strong earnings per share, adjusted operating profit and free cash flow growth. In fact, in 2023, each hit their highest point since our transformation into a digital-first, subscription-first business began more than a decade ago.

Inclusive of The Athletic, we also expanded the margin by 100 basis points. We delivered that improved profitability even as our Print business continued to experience secular decline. Our results also reflect the cash-generative nature of our model and give us the confidence to announce the sixth consecutive annual increase to our dividend. This financial growth also positions us to continue investing in expert independent journalism, which is central to how we expect to create value over the long term.

I'll turn now to our fourth quarter results. In Q4, we met or beat quarterly guidance on digital and total subscription revenue, other revenue and adjusted operating costs. Digital advertising came in slightly below the low end of our guidance and total advertising came in below our guidance. We added 300,000 net new digital subscribers in the quarter.

We attribute the strong performance to multiple distinct drivers. Those drivers include continued healthy demand for games, peak season for cooking, a more ambitious subscription gifting program propelled by our large base of existing subscribers and a robust deal period for B2B subscriptions.

This is all in addition to high existing subscriber engagement across a range of news topics. We also benefited from further improvements in how we use machine learning to maximize audience, engagement and conversion. Consistent with our strategy, we grew audience for The Athletic, Cooking, Games and Wirecutter in Q4.

Audience growth on The Athletic, which recently passed its 2-year anniversary with The Times was particularly strong. This was thanks to our ongoing efforts to enhance coverage, improve our technical infrastructure and make more stories available for sampling. We see a huge opportunity in sports and are making palpable progress on our ambition for The Athletic to become a top destination for sports news globally.

Games benefited from consistency in the number of people who play Wordle every week and also from our hit homegrown puzzle, Connections, which now has over 15 million weekly players. Total ad revenue in the quarter came in below our expectations due primarily to a larger-than-anticipated Print revenue decline.

Our digital performance, including podcasts, was impacted by marketers avoiding some hard news topics like the Middle East conflict. We are nonetheless confident in the long-term potential of our digital advertising business and our core display offering was resilient as we extended our proprietary ad canvases and first-party data to more of our portfolio.

Revenue beyond subscriptions and advertising grew 10% in the quarter, driven by a record-setting holiday season for Wirecutter, and strength in licensing.

Let me close with a few thoughts about what's ahead. At its core, our strategy is designed to make The Times an essential daily habit for many millions more people. Our top priority now is to continue making our journalism and lifestyle products so valuable at scale that people seek us out directly and build enduring daily habits.

However, the information ecosystem evolves. While we expect many of last year's industry headwinds to persist, we believe our multiproduct portfolio and multi-revenue stream model combined with ongoing cost discipline position us well to be a scaled market leader.

Now let me turn it over to Will for more details on our results, and I'll return after that with a few closing thoughts and to take your questions.

W
William Bardeen
executive

Thanks, Meredith, and good morning, everyone. In 2023, the successful execution of our essential subscription strategy drove strong financial results despite a challenging and dynamic environment. Our portfolio of market-leading news and lifestyle products was designed to grow our subscriber base, increase subscriber engagement and lifetime value and strengthen our multiple revenue streams. As our subscriber base has scaled, we've moderated our overall expense growth while continuing to prioritize strategic investments that help position us for long-term value creation.

Our full year 2023 financial results demonstrate that our strategy is delivering as designed. We saw increases in revenue, AOP, EPS and free cash flow growth and free cash flow, and we finished the year in an even stronger market position. Overall revenue for the year increased 5% as growth in digital subscription, affiliate and licensing revenues more than offset ongoing declines in Print.

Combined with moderating cost growth, this resulted in AOP growth of 12% year-over-year and expanded our AOP margin by approximately 100 basis points to over 16%. The cash-generative nature of our business model was also evident. For the full year 2023, we generated approximately $338 million of free cash flow, up from approximately $114 million in the prior year.

In addition to being driven by AOP growth, free cash flow benefited from lower cash taxes, lower CapEx and lower working capital outflows compared to 2022. We returned approximately $114 million to shareholders in 2023 through a combination of $69 million in dividends and $45 million in stock repurchases. Over the last 2 years, we've returned nearly 61% of our free cash flow to shareholders. As Meredith mentioned, we also announced a dividend increase of $0.02 to $0.13 per share, reflecting our confidence in the durability of our strategy.

Now I'll discuss the fourth quarter's key results followed by our financial outlook for the first quarter of 2024. Please note that all comparisons are to the prior year period unless otherwise specified. As a reminder, due to a change in the company's fiscal calendar in 2022, there were 5 fewer days in the fourth quarter of 2023 compared to the fourth quarter of 2022.

Page 23 of the earnings release published this morning includes a reconciliation of revenues, excluding the estimated impact of the 5 fewer days in 2023. My comments on both revenues and costs today will be on a reported basis, which includes the impact of the 5 fewer days.

I'll start with a discussion of our subscription business. We added approximately 300,000 net new digital subscribers in the quarter. As Meredith described, bundle and multiproduct additions led the way and made up 41% of our total base at year-end, well along the path to exceeding 50% in the coming years.

Total digital-only ARPU grew year-over-year for the third consecutive quarter to $9.24, an increase of approximately 3%. In Q4, we had the largest number to date of bundled subscribers transitioning to higher prices and benefited from the impact of our digital price increase on tenured single-product subscribers. While it is still relatively early, we continue to be encouraged that bundle subscribers are retaining and monetizing better than news-only subscribers through these step-ups.

As a result of both higher digital subscribers and digital-only ARPU in the fourth quarter, digital-only subscription revenues grew approximately 7% to $289 million, and total subscription revenues grew approximately 4% to $430 million. Both were in line with the guidance we provided last quarter.

Now turning to advertising. Total advertising revenues for the quarter were $164 million, a decline of approximately 8%, which was below our guidance.

Digital advertising came in slightly below the low end of our guidance in the quarter, declining approximately 4% to $108 million as advertising demand for some of our products was adversely impacted in the quarter by marketer sensitivity to certain news content adjacencies.

Other revenue exceeded our guidance, increasing approximately 10% to $82 million. Licensing was a strong contributor and Wirecutter affiliate revenues benefited from a record-setting holiday season.

Moving now to costs and the progress we are making in driving AOP growth and free cash flow growth. We continue to demonstrate cost discipline in Q4. Adjusted operating costs came in better than our guidance, decreasing by approximately 1%. Even as overall adjusted operating costs declined, we continue to allocate resources to our most strategic investments, including world-class journalism and the technology and product development that unlocks its digital distribution.

Investments in these areas have enabled us to increase penetration of our addressable market, fuel organic subscriber growth and improve our operating leverage. Cost of revenue declined approximately 3%. Our continued investments in journalism were more than offset by having 5 fewer days in the quarter as well as lower Print production and distribution and advertising servicing costs.

Sales and marketing costs were up approximately 9%. We saw high return paid marketing opportunities in the quarter as the bundle continued to enable better marketing efficiency. Product development costs increased 5% as we continue to strategically invest into the product and technology teams enabling our digital subscriber growth.

General and administrative costs were down approximately 1% as we continue to drive efficiencies in nonstrategic areas. As a result of revenue growth and disciplined cost management, AOP increased approximately 9% to $154 million. AOP margin was approximately 23% in the quarter, an increase of approximately 160 basis points compared to the prior year.

This also translated into strong earnings' growth as adjusted diluted EPS increased $0.11 to $0.70. EPS growth in Q4 was also aided by higher interest income and a lower tax rate. I'll now look ahead to Q1 for the consolidated New York Times Company.

Total subscription revenues are expected to increase 7% to 9% compared with the first quarter of 2023 and digital-only subscription revenues are expected to increase, 11% to 14%. Overall advertising revenues are expected to decrease mid-single digits, while digital advertising revenues are expected to increase low-to-high single digits.

We continue to experience limited visibility in the advertising market, particularly around ongoing Print declines. Other revenues are expected to increase mid-single digits. Adjusted operating costs are expected to increase 5% to 7%, which reflects an overall commitment to cost discipline as we pursue our growth strategy.

Our approach on costs has been to relentlessly reallocate resources from nonstrategic work to areas of highest impact. At the same time, we intend to continue targeted strategic investments into the independent journalism, news and lifestyle products and technology that position us for growth and market leadership over the long term.

We expect that these investments will be reflected in the growth of our cost of revenue and product development expense lines. We expect AOP and earnings' growth to be weighted to the back half of the year due to the seasonality of advertising and affiliate revenue.

I'll close by noting that we remain on track to achieve our previously stated midterm targets for subscribers, AOP growth and capital returns.

With that, I'll send it back to Meredith to wrap up.

M
Meredith Kopit Levien
executive

Thanks, Will. Our portfolio of differentiated news and lifestyle products is delivering growth and steadily improving unit economics, and we believe our multi-revenue stream model makes our business more resilient in a complicated environment. With this foundation, we believe strongly in our ability to create value through a premium product portfolio and world-class independent journalism at a time when it is rare and more needed than ever.

And now we're happy to take your questions.

Operator

[Operator Instructions]

And our first question today comes from Thomas Yeh from Morgan Stanley.

T
Thomas Yeh
analyst

I wanted to ask about the evolving relationship with big tech. I think you've historically approached commercial agreements with the philosophy of being able to drive engagement back to your own properties in light of some of the details around the OpenAI litigation and the deal with Apple News. Can you maybe just help us dimensionalize the structure of a licensing deal that you would see as proving not cannibalistic? And how do you kind of weigh the benefits and the offsets associated with an opportunity like that?

M
Meredith Kopit Levien
executive

Yes. I'll start, Thomas. Will can come in behind me as he sees fit. We are -- you've seen the deals we've done over the last couple of years, and you're referring to the one I referenced in my prepared remarks that we've just done with Apple -- Apple News Plus for The Athletic and Wirecutter. We're generally looking for 3 things. Does this make sense in the context of our essential subscription strategy by which I mean, is it helping us in some way to build direct relationships. And that can be through very direct ways or through helping us grow audience and awareness for our brands in the case of this partnership we've just built with Apple News Plus in The Athletic.

We certainly see it as doing that. And then we look at the dimension of our IP rights being sort of appropriately respected and used in a responsible way and is there fair value exchange. And I would say, any time we look to engage with a big tech partner or any partner for that matter, those are the considerations we're making. And I think we've got a good track record of doing deals that live up to those standards.

T
Thomas Yeh
analyst

Is the attribution still critical to building and reinforcing the overall IP? Like is that something that you would ever potentially forgo in an AI situation that would be economic and still beneficial to you?

M
Meredith Kopit Levien
executive

I want to make sure I understand your question. Maybe try that one more time.

T
Thomas Yeh
analyst

Yes. Just in terms of branding and the idea that I think historically with Apple News, the ability for them to kind of ingest your content into their own platform has, I think, been a little bit of a barrier to your reasoning around licensing to them. I was just asking, I think, in the vein of kind of the AI and the proliferation of some of that and the potential loss of attribution, if there ever is economic model that makes sense for you to kind of forgo some of that.

M
Meredith Kopit Levien
executive

Yes, I understand what you're saying. I'll say 2 things, both kind of related to what I've already said. One is, I think the most important thing we can do as a business, and I talked about this a bit in my prepared remarks, is to have products that are so valuable at scale and kind of widely understood for their brand marks and the credibility and the trustworthiness they provide that people are inclined to build a direct relationship with us, and will come to us on a very regular basis.

So that's the main game we are playing to the extent that there are other ways to tap into the vast arsenal of IP that we create every day that we've created for close to 2 centuries. We are open to that as long as there is fair value exchange and it's supportive of the broader business model.

T
Thomas Yeh
analyst

Okay. That's helpful. And then maybe just to squeeze one last one for Will. I wanted to revisit the capital allocation philosophy.

You reiterated the 50% return of free cash flow over the medium term. But I think you've been pacing a little bit below that in 2023. Was there any specific reason that led to a pause in repurchase activity and potential uses of cash that you see as an attractive opportunity to maybe drive organic growth instead?

W
William Bardeen
executive

Thanks, Thomas. I think you should just take our capital allocation strategy as unchanged, that target 50% over the medium term, and we have said, don't expect that sort of to be linear to any quarter, even any year. Over the last 2 years, we've returned 61% in a combination of dividends and share repurchases. And I think you can expect us to continue to track against our target over the midterm.

Operator

Our next question comes from David Karnovsky from JPMorgan.

D
David Karnovsky
analyst

Meredith, I don't know what you're willing to say on the lawsuit with OpenAI, though any thoughts would be welcome. But maybe separate to that, are you still in discussions with other AI platforms for potential licensing deals? And can you speak to how the discussions might be going and the prospects for any agreements near term?

And then Will, just a question on the outlook. The Q1 cost growth looks to be a touch above the pace of the past few quarters. I know sometimes there's timing issues. I want to see if there's any call out here. And if you could provide any view on the cost trend for the remainder of the year?

M
Meredith Kopit Levien
executive

I'll start. Thanks for the question. And as you suggest, we're in active litigation. So there's not much I'll say about the case specifically, but more broadly on making deals, and this goes a little bit to the way I answered Thomas' question. You've seen the deals we've done over the last couple of years. You can imagine we are talking to potential partners all the time. And you've seen directly in the complaint that we're talking of potential Generative AI partners. I'd say we are being really selective and thoughtful about what partnership makes sense for us in the context of our strategy and our rights being respected to our IP and fair value exchange for that IP.

W
William Bardeen
executive

I'll take that cost growth guide question. I'm not -- I don't think there's anything that I'll specifically call out for Q1, simply to say that there can be some variation quarter-to-quarter in cost growth that you've seen in the past and certainly can expect to see that occasionally.

But overall, I think the 2 themes I hit in my remarks are the things to focus on, which is, number one, cost discipline. We're very, very focused on it, relentlessly reallocating resources to areas of high impact and really focusing on leverage in G&A and the sales and marketing lines and getting efficiencies out of places like our print supply chain legacy areas. So that's theme number one.

And then theme number 2 is that we will continue to make targeted strategic investments that we believe are creating value in our journalism and in our product development to really make sure we're investing for the long term and solidifying our competitive position. So I think those are the 2 themes to hit there.

Operator

Our next question comes from Ashton Welles from Evercore ISI.

A
Ashton Wolcott Welles
analyst

I think digital-only subscriber ARPU in Q4 was down modestly from Q3. What drove the sequential decline? And how should we be thinking about ARPU growth in the first half of 2024 as more bundled subscribers are stepped up? And related to this, how are the bundle step-ups performing versus your expectations?

W
William Bardeen
executive

Sure. Let me take that. I mean I think the way to think about the sequential decline in ARPU, it's very much a reflection of things we've seen before, which is a good quarter of net ads. And given the nature of our promotional pricing strategy, we expect to see that when that happens.

I think the important thing for us to focus on, obviously, the year-over-year ARPU growth in the quarter. And then looking forward, as we've said, we expect modest year-over-year ARPU expansion for digital-only subscribers. So that's the expectation going forward.

I think we have talked about in my remarks, the drivers of that expansion in Q4. And I think probably we're seeing that first driver, which was the step-up, the bigger bundle cohorts as we've been bringing on more and more bundled subs is going to be one of the main drivers in 2024 as well. And I said in my remarks, it's still early.

So we'll have increasing numbers coming in throughout the year, but we remain encouraged by what we see that bundle subscribers at those step-up moments are retaining better and monetizing better than these only subscribers.

Operator

Our next question comes from Doug Arthur from Huber Research Partners.

D
Douglas Arthur
analyst

Got 2 questions. Meredith, the deal with Apple News Plus that started late in the fourth quarter, did you get any read-through at all? Or is it on the impact? Or is it just too early? And what kind of are your expectations there?

M
Meredith Kopit Levien
executive

Great question. Tiny impact, I think, I'm looking at Will and Anthony, if they want to characterize that anymore, but tiny impact, just based on the timing and then, obviously, bigger impact to come.

And the -- there are a handful of things we're particularly excited about in this deal. One is as we've talked about with you and others, we are very, very focused on building audience and brand awareness and use of The Athletic, and we see Apple News Plus is a great way to do that.

Apple is doing a lot of interesting things in sports, really good partner for us there. And The Times has very, very big ambitions for The Athletic in sports, and we see this as helping us achieve that. So it's good in any number of ways and you'll -- you can expect to see the impact on a go-forward basis.

A
Anthony DiClemente
executive

Doug, did you have another question or you're all set?

D
Douglas Arthur
analyst

Well, I just -- I didn't want to beat a dead horse, but it seems like your digital advertising outlook for Q1, is -- I wouldn't call it optimistic, but it's more constructive, I think, than what we just witnessed in the fourth quarter is, I guess, just trying to measure your conviction level on that.

M
Meredith Kopit Levien
executive

Yes. Well, let me preface it by saying it's hard -- advertising is hard to call. We don't have a ton of visibility, but I'll say a few things. We did see in digital in the fourth quarter, a fair amount of what I would describe as marketer news avoidance. You have the war between Israel and Hamas break out in early October. And that had an effect in both display and audio. And at the same time, what you see us doing to lap up some of the demand to work with The Times and we're doing this anyway, we are extending our ad products very aggressively to other parts of the portfolio beyond news.

The Athletic and games have been real bright spots so far, and we see a lot of running room in both of those places and potentially in Cooking and Wirecutter as well. So I would say we are -- we're long on news over a medium and long-term time horizon.

We also have a lot of other places to kind of lap up interest in working with The Times for marketers. And the core of the business, Doug, which is those premium ad canvases and first-party data continues to be resilient.

Operator

Our next question comes from Vasily Karasyov from Cannonball Research.

V
Vasily Karasyov
analyst

Meredith, so do I understand correctly that when you say in your prepared remarks that the headwinds in the advertising market that carry into this year 2024, you mentioned the current events, the Middle Eastern situation and so on, they just -- advertisers not wanting to advertise next to the content that's driven by current events? Or is there something more structural because you also mentioned publisher volatility? And I was wondering if you could explain a little more what the TAM means.

M
Meredith Kopit Levien
executive

Yes. Listen, I think it was a volatile ad market that tends to hit publishers hard when it happens. We have a lot of, what I'm going to call, structural confidence in the core of our ad business. Premium canvases and first-party data and core New York Times are now extending out to our other products with a lot of running room is really working.

So that's the message I want to convey and I think I answered the other part of your question before. To the extent you're asking how do we think about publishers relative to platforms or any other business that -- or in the ad business in a big way, I would say marketers use publishers, they tend to differently than they use the big platforms. One of the things we -- that gives us a lot of confidence is while we tend to get more middle and upper-funnel advertising, meaning sort of not direct response, more brand in most parts of our portfolio, our ads -- because of the way we sequence ads and the first-party data, our ads are really perforant. And what you're watching us do is extend those ads across more parts of the platform.

And I would say there, we just have -- it's early days on Athletic and Games and potentially Cooking, Wirecutter, and we think we've got a lot of running room. I'm actually going to use that as a segue to mention an experiment. We're also -- I'll go back to the question Thomas asked about at the top of the call, and I'll talk about ads here, too, related to your question, and it's about AI.

We have been using AI in our ad business sort of the whole way through with first-party data, and I think Generative AI presents the opportunity for us to get even better at that. So you can assume we're beginning to experiment with Generative AI in our ad products, at least as far as improving our ability to do contextual targeting at scale. And I think that just goes to sort of structural -- our confidence in the underlying structure of our ad business. And I'll just mention, again, going back to Thomas' question and the other question I got about Generative AI. We are actively experimenting now, and you're going to see us do more and more of that with Generative AI kind of across the product set.

So I'll mention, in the fourth quarter, we put out an experiment relatively small, early days, but exciting in augmenting Spanish language translation for our content, which we're excited about, and you can imagine the implications of being able to do that at scale. Again, it's very early days.

And we expect to get another experiment out into the market, probably this quarter around synthetic voice, which would help us give people the ability to listen to a lot of the written New York Times. So that's in addition to using AI and beginning to use Generative AI in how we target advertising.

Operator

And ladies and gentlemen, with that, we'll be concluding today's question-and-answer session. I'd like to turn the floor back over to Anthony DiClemente for any closing remarks.

A
Anthony DiClemente
executive

That's it. Thank you all for joining us this morning, and we very much look forward to talking to you again next quarter. Take care.

Operator

And ladies and gentlemen, with that, the conference has concluded. We thank you for attending today's presentation. You may now disconnect your lines.