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P
PPL
vs
S
S&P/ASX 300
Over the past 12 months, PPL has underperformed S&P/ASX 300, delivering a return of -33% compared to S&P/ASX 300's 3% drop.
Stocks Performance
PPL vs S&P/ASX 300
Performance Gap
PPL vs S&P/ASX 300
Performance By Year
PPL vs S&P/ASX 300
Compare the stock's returns with its benchmark index and competitors. Gain insights into its relative performance over time.
Pureprofile Ltd
Glance View
Pureprofile is a data and insights company that connects brands and researchers with consumers through online surveys, audience data, and digital advertising tools. It sells research services and media products that help clients understand what people think, who they are, and how to reach them online. Its customers are mainly advertisers, agencies, market researchers, and companies that need consumer insight or targeted audience access. The company makes money by selling market research projects, audience targeting services, and access to its consumer panel and data tools. It sits between businesses that want first-party consumer insight and the people who provide that information, collecting survey responses and digital signals and turning them into usable audience profiles and research results. That makes it part research firm, part ad-tech business, with a focus on turning consumer data into commercial insights. What sets Pureprofile apart is that its value comes from both the data it gathers and the ways it packages that data for different uses. The same underlying consumer panel can support brand tracking, custom research, and targeted marketing. For investors, the business is easiest to think of as a specialist middleman in the data economy: it helps clients learn about consumers and reach them more precisely, then earns fees for those services and products.