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123750
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KOSPI 200
Over the past 12 months, Alton Sports Co Ltd has underperformed KOSPI 200, delivering a return of +8% compared to KOSPI 200's +158% growth.
Stocks Performance
123750 vs KOSPI 200
Performance Gap
123750 vs KOSPI 200
Performance By Year
123750 vs KOSPI 200
Compare the stock's returns with its benchmark index and competitors. Gain insights into its relative performance over time.
Alton Sports Co Ltd
Glance View
Alton Sports Co Ltd makes and sells golf-related sports goods. Its business centers on physical products such as golf equipment and accessories, which it supplies under its own brands and through distribution channels. In plain terms, it is a product company that turns sporting goods into inventory, then sells that inventory to the market. Its main customers are golf retailers, wholesalers, and other buyers in the golf supply chain, along with end consumers who buy through those channels. The company makes money the straightforward way: it sells finished goods and earns a margin between manufacturing or sourcing costs and the sale price. That makes it different from a club, league, or media business, because its value comes from product design, sourcing, and distribution rather than from events or subscriptions. Alton Sports sits in the middle of the golf merchandise market, where brand recognition, product quality, and reliable supply matter a lot. It depends on steady demand from golfers and from stores that stock golf gear, so its business is tied to the health of golf participation and equipment spending. For beginner investors, the key idea is simple: this is a sports goods seller, not a service platform.
