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CRTO
vs
S&P 500
CRTO
S&P 500
Over the past 12 months, CRTO has underperformed S&P 500, delivering a return of -27% compared to S&P 500's +13% growth.
Stocks Performance
CRTO vs S&P 500
Performance Gap
CRTO vs S&P 500
Performance By Year
CRTO vs S&P 500
Compare the stock's returns with its benchmark index and competitors. Gain insights into its relative performance over time.
Criteo SA
Glance View
Criteo SA is an advertising technology company best known for helping retailers, brands, and online marketplaces show product ads to people who are likely to buy. Its software sits in the digital advertising chain and uses shopping and browsing data to decide which product ad to show, where to show it, and when to show it. The company’s main customers are retailers, consumer brands, agencies, and e-commerce businesses that want to drive sales from online shoppers. Criteo makes money mainly by charging customers for performance-based advertising services, often tied to clicks, actions, or campaigns managed through its platform. It also helps retailers sell advertising space on their own websites and apps, which is part of the fast-growing retail media market. In simple terms, Criteo acts as a matchmaker between advertisers with products to sell and shoppers who are already close to making a purchase. What makes Criteo’s business different is its focus on commerce data rather than broad brand advertising. It is built around shopping intent, so its tools are designed to turn browsing behavior into measurable sales for advertisers. That gives it a clear role in the ad ecosystem: helping merchants monetize traffic and helping brands reach buyers at the moment they are considering a purchase.
