` Comparison: WPP, PUB - Alpha Spread

WPP
vs
PUB

Over the past 12 months, WPP has underperformed PUB, delivering a return of -63% compared to the PUB's 17% drop.

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WPP
PUB
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Valuation Comparison

WPP Intrinsic Value
666.06 GBX
Undervaluation 50%
Intrinsic Value
Price
PUB Intrinsic Value
113.64 EUR
Undervaluation 22%
Intrinsic Value
Price
Company Last Price Intrinsic Value DCF Value Relative Value Wall St Target
WPP PLC
LSE:WPP
331.4 GBX
Publicis Groupe SA
PAR:PUB
88.92 EUR
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Valuation Scenario:
Bear Case
Base Case
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Growth Comparison

Growth Over Time
WPP, PUB

WPP
PUB
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Revenue
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Company LTM Historical Growth Growth Streak % Positive Years Max Drawdown Volatility Forecasted Growth
3 Years 5 Years 10 Years 1 Year 3 Years
WPP PLC
Revenue
Publicis Groupe SA
Revenue

All metrics are calculated based on data from the last 10 years.

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Profitability Comparison

Free Cash Flow
WPP, PUB

WPP
PUB
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Free Cash Flow
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Company LTM Average Historical Growth FCF Margin Conversion
3 Years 5 Years 3 Years 5 Years 10 Years
WPP PLC
LSE:WPP
Publicis Groupe SA
PAR:PUB
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What is Free Cash Flow?

Gross Margin

WPP
15.9%
PUB
0%
LTM 3Y Avg 5Y Avg 10Y Avg
WPP PLC
Publicis Groupe SA

Operating Margin

WPP
7.9%
PUB
15.1%
LTM 3Y Avg 5Y Avg 10Y Avg
WPP PLC
Publicis Groupe SA

Net Margin

WPP
2.7%
PUB
10.2%
LTM 3Y Avg 5Y Avg 10Y Avg
WPP PLC
Publicis Groupe SA

FCF Margin

WPP
4.9%
PUB
12.3%
LTM 3Y Avg 5Y Avg 10Y Avg
WPP PLC
Publicis Groupe SA

ROE

WPP
11.4%
PUB
17.5%
LTM 3Y Avg 5Y Avg 10Y Avg
WPP PLC
Publicis Groupe SA

ROA

WPP
1.6%
PUB
4.8%
LTM 3Y Avg 5Y Avg 10Y Avg
WPP PLC
Publicis Groupe SA

ROIC

WPP
5.7%
PUB
11.2%
LTM 3Y Avg 5Y Avg 10Y Avg
WPP PLC
Publicis Groupe SA

ROCE

WPP
10.9%
PUB
17.3%
LTM 3Y Avg 5Y Avg 10Y Avg
WPP PLC
Publicis Groupe SA

Solvency Comparison

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Balance Sheet Comparison
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Stocks Performance

Stocks Performance
WPP, PUB

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Performance Gap
WPP, PUB

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WPP
PUB
Difference
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Performance By Year
WPP, PUB

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WPP
PUB
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