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PURE
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OMX Stockholm 30
Over the past 12 months, PURE has underperformed OMX Stockholm 30, delivering a return of 0% compared to the OMX Stockholm 30's +35% growth.
Stocks Performance
PURE vs OMX Stockholm 30
Performance Gap
PURE vs OMX Stockholm 30
Performance By Year
PURE vs OMX Stockholm 30
Compare the stock's returns with its benchmark index and competitors. Gain insights into its relative performance over time.
Purefun Group AB (publ)
Glance View
Purefun Group AB engages in the operation and development of an online platform for e-shopping. The company is headquartered in Helsingborg, Skane. The company went IPO on 2022-02-14. Purefun Group is a group within e-commerce. The e-commerce business consists primarily of the websites Vuxen.se, Vuxen.no, Vuxen.dk, Vuxen.fi, Kondomeriet.com, Doggie.se and Doggie.no. The firm has a market position and registered trademark (Adult) within the target group. The market for products in sexual health is undergoing a shift from being a smaller niche product to becoming a normalized product that is sold both in specialized specialty stores but also at Apotek. With e-commerce Doggie, Purefun Group addresses this market with a multi-brand approach with a wide range of brands. The dog products market is undergoing a shift from traditional commerce to e-commerce whose growth rate is higher.