AMP Ltd

ASX:AMP

AMP Ltd is an Australian financial services company that helps people save, invest, and manage retirement money. It sells superannuation and pension products, investment platforms, financial advice services, and banking products aimed mainly at retail customers, advisers, and some workplace clients. In simple terms, it sits between customers who need long-term money management and the investment assets those customers hold. AMP makes money mainly from fees charged on funds under management, advice fees, platform fees, and interest income from banking activities. Its advice and platform businesses earn ongoing revenue when customers keep assets on the platform or use AMP-linked advisers, while its banking arm earns money on loans and deposits. That mix gives AMP a steady, service-based business model tied to household savings rather than one-off product sales. What makes AMP distinct is its role as both a wealth manager and a financial advice provider, with a strong focus on retirement and superannuation in Australia. Many customers use AMP not just for an investment product, but for the full chain of saving, advice, administration, and payout in retirement. That makes it a utility-like provider of financial infrastructure for everyday investors and older savers.