Appfolio Inc
F:4P0
Appfolio Inc
AppFolio, Inc., blossomed from a modest startup into a stalwart in the realm of property management software. Established in 2006, the company was founded on the premise of simplifying the complexities of property management through technology. Over the years, AppFolio has carved a niche for itself by providing cloud-based software solutions tailored for small to mid-sized property managers. Its platform integrates critical functionalities like accounting, leasing, and marketing within a single interface, thereby streamlining operations and enhancing efficiency for its clients. The software is designed with a user-friendly interface, which allows property managers to automate routine tasks and focus more on strategic decision-making. This agility has driven AppFolio's reputation as an indispensable tool for property managers looking to optimize their day-to-day operations.
At its core, AppFolio’s business model revolves around a subscription-based pricing strategy. Revenue is generated primarily through subscriptions to its software, which property managers pay for on a monthly or annual basis depending on the specific package and features they select. Beyond subscription fees, AppFolio also generates income by offering a suite of value-added services such as electronic payment processing, tenant screening, and insurance services, which enhance the functionality of their software. This diversification of revenue streams not only amplifies its value proposition to clients but also insulates the company from market volatility associated with any single product line. By continually enhancing its platform and expanding its service offerings, AppFolio maintains a competitive edge in a rapidly evolving digital landscape, ensuring sustained financial growth and adaptability.
AppFolio, Inc., blossomed from a modest startup into a stalwart in the realm of property management software. Established in 2006, the company was founded on the premise of simplifying the complexities of property management through technology. Over the years, AppFolio has carved a niche for itself by providing cloud-based software solutions tailored for small to mid-sized property managers. Its platform integrates critical functionalities like accounting, leasing, and marketing within a single interface, thereby streamlining operations and enhancing efficiency for its clients. The software is designed with a user-friendly interface, which allows property managers to automate routine tasks and focus more on strategic decision-making. This agility has driven AppFolio's reputation as an indispensable tool for property managers looking to optimize their day-to-day operations.
At its core, AppFolio’s business model revolves around a subscription-based pricing strategy. Revenue is generated primarily through subscriptions to its software, which property managers pay for on a monthly or annual basis depending on the specific package and features they select. Beyond subscription fees, AppFolio also generates income by offering a suite of value-added services such as electronic payment processing, tenant screening, and insurance services, which enhance the functionality of their software. This diversification of revenue streams not only amplifies its value proposition to clients but also insulates the company from market volatility associated with any single product line. By continually enhancing its platform and expanding its service offerings, AppFolio maintains a competitive edge in a rapidly evolving digital landscape, ensuring sustained financial growth and adaptability.
Revenue Growth: AppFolio reported Q4 revenue of $248 million, up 22% year-over-year, and full-year 2025 revenue of $951 million, a 20% increase.
Operating Margin: Non-GAAP operating margin for Q4 was 24.9%, and for the full year was 24.7%, with a slight year-over-year decline attributed to higher incentive compensation.
Unit Expansion: The number of units managed grew to 9.4 million, up 8% from the prior year, as AppFolio continued to win new business.
Strong Guidance: For 2026, AppFolio expects revenue between $1.1 billion and $1.12 billion, reflecting a 17% midpoint growth rate, and anticipates operating margins between 25.5% and 27.5%.
AI-Driven Adoption: Rapid adoption of AI-native features and premium products, with over 25% of customers using Plus and Max tiers and 98% using at least one AI capability.
Customer Satisfaction: 96% of new customers said switching to AppFolio improved their business performance, and 94% reported improved resident satisfaction.
