Asics Corp

F:ASI1

In the bustling city of Kobe, Japan, Asics Corporation found its humble beginnings shortly after World War II, birthed from the vision of Kihachiro Onitsuka, whose ambition was to inspire youth through athletics. Initially starting with basketball shoes, Asics has since evolved into a global powerhouse in the sportswear industry, distinguished by its commitment to innovation and technology-infused products. The company stands by its motto, "Anima Sana In Corpore Sano," meaning "a sound mind in a sound body," which reflects its dedication to creating products that not only enhance athletic performance but also promote overall well-being.

Asics operates through a diverse network of subsidiaries and retailers, extending its footprint across continents and resonating with athletes and fitness enthusiasts alike. While its core revenue is driven by premium running shoes—lauded for their advanced cushioning systems and biomechanical designs—Asics has astutely diversified its portfolio. Beyond footwear, the company generates income from a range of apparel and accessories, designed using the latest technologies for optimal comfort and performance. Moreover, Asics is increasingly exploring digital innovations to retain its competitive edge, emphasizing customized experiences and sustainability initiatives to resonate with a modern, eco-conscious consumer base. Through these multifaceted strategies, Asics not only secures its position as a market leader but also embodies a meaningful legacy of promoting a healthy and active lifestyle globally.