Betterware de Mexico SAPI de CV
F:BM0
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Betterware de Mexico SAPI de CV
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Betterware de Mexico SAPI de CV
Betterware de México SAB de CV engages in direct-to-consumer selling business. The company is headquartered in Zapopan, Jalisco and currently employs 2,177 full-time employees. The company went IPO on 2021-08-30. DE C.V.. is a Mexico-based company that sells household appliances through an online portal. The firm operates through a Catalogue that shows the different retail household products that it comprises,including kitchen appliances, garden tools, and everyday accesories among other categories. The firm operates accross all of the Mexican states as Betterware's products reach every city in Mexico due to the strategic position of their production plant.
Betterware de México SAB de CV engages in direct-to-consumer selling business. The company is headquartered in Zapopan, Jalisco and currently employs 2,177 full-time employees. The company went IPO on 2021-08-30. DE C.V.. is a Mexico-based company that sells household appliances through an online portal. The firm operates through a Catalogue that shows the different retail household products that it comprises,including kitchen appliances, garden tools, and everyday accesories among other categories. The firm operates accross all of the Mexican states as Betterware's products reach every city in Mexico due to the strategic position of their production plant.
Revenue Growth: BeFra's Q4 2025 revenue grew 1.2% year-over-year, with full-year revenue also up 1.2%, despite a challenging macroeconomic environment and weak consumer spending.
Profitability: Q4 EBITDA margin held strong at 19%, though slightly down from last year due to temporary gross margin impacts; full-year EBITDA margin was 18.7%.
Cash Flow & Debt: Free cash flow more than doubled in Q4 (up 106% YoY) and rose 24.6% for the year; inventory optimization released MXN 459 million, and total debt was reduced by MXN 700 million, lowering leverage to 1.56x net debt/EBITDA.
Guidance: Management expects 4% to 8% revenue growth in 2026, a notable acceleration versus 2025, citing a more stable consumer environment and internal initiatives.
Strategic Expansion: BeFra is acquiring Tupperware's Latin American business for $250 million to strengthen its regional presence, with the deal expected to close in Q2 2026.
Segment Performance: Jafra Mexico delivered record-high sales in Q4; Betterware Mexico showed improving momentum; Jafra U.S. returned to growth in Q4 after a period of recovery.
Dividend Continuity: BeFra marked its 24th consecutive quarter of dividend payments, with a 32% dividend to EBITDA ratio maintained.
