Columbia Sportswear Co
F:CUW
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Columbia Sportswear Co
Columbia Sportswear makes outdoor clothing, shoes, and gear for people who spend time hiking, camping, fishing, skiing, and traveling in bad weather. Its main brands include Columbia, Sorel, Mountain Hardwear, and prAna, which cover different price points and uses, from everyday outerwear to more technical sports apparel. The company sells to outdoor shoppers, athletes, and families who want practical gear that works in wet, cold, or rugged conditions. The company makes money by selling products through wholesale partners such as sporting goods and outdoor stores, as well as through its own retail stores and online channels. It designs and markets the products under its own brand names, then earns most of its income when those products are sold to consumers. It also uses licensing and other brand-related arrangements in some markets. What makes Columbia’s business different is that it sits at the branded end of the outdoor industry. It does not manufacture raw materials or sell generic clothing; it builds recognizable consumer brands around performance, comfort, and weather protection. That gives it a role between outdoor product makers and the stores or websites that sell to the final customer.
Columbia Sportswear makes outdoor clothing, shoes, and gear for people who spend time hiking, camping, fishing, skiing, and traveling in bad weather. Its main brands include Columbia, Sorel, Mountain Hardwear, and prAna, which cover different price points and uses, from everyday outerwear to more technical sports apparel. The company sells to outdoor shoppers, athletes, and families who want practical gear that works in wet, cold, or rugged conditions.
The company makes money by selling products through wholesale partners such as sporting goods and outdoor stores, as well as through its own retail stores and online channels. It designs and markets the products under its own brand names, then earns most of its income when those products are sold to consumers. It also uses licensing and other brand-related arrangements in some markets.
What makes Columbia’s business different is that it sits at the branded end of the outdoor industry. It does not manufacture raw materials or sell generic clothing; it builds recognizable consumer brands around performance, comfort, and weather protection. That gives it a role between outdoor product makers and the stores or websites that sell to the final customer.
Revenue: Net sales rose 2% to $614 million, beating guidance, helped by strong international growth and global e-commerce, while the U.S. remained pressured.
Margins: Reported gross margin expanded sharply to 58.3% because of tariff refunds, but excluding that one-time item it slipped 50 basis points on higher promotions and tariff pressure.
Outlook: Management raised full-year operating margin and EPS guidance, but kept sales guidance at 1% to 3% growth and sounded more cautious on the second half because of tariffs, shipping delays and weaker consumer demand.
U.S. Weakness: The U.S. business declined 4%, with soft store traffic, higher discounts and lower wholesale orders offset only partly by better e-commerce and conversion.
International Strength: International markets continued to carry the company, led by growth in China, Japan, Korea, Europe and distributor markets.
Strategy: Management said the Accelerate strategy is starting to show progress, especially in footwear, younger consumers and brand marketing, but said it will take more time to shift the U.S. brand perception.
Order Book: Spring '27 order visibility was stronger than before, with roughly 90% of orders in hand and low single-digit to mid-single-digit wholesale growth expected for the first half of next year.