Vera Bradley direct
This segment sells Vera Bradley branded handbags, travel items, backpacks, accessories, and other lifestyle products through the company’s own stores and websites.
Customers and revenue model
Vera Bradley Inc
F:ELI
Vera Bradley Inc
F:ELI
Price:
5.31
EUR
1.14%
Market Cap:
€159.6m
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Company Overview
Business Description
- Sector
- Consumer Discretionary
- Industry
- Textiles, Apparel & Luxury Goods
- Headquarters
- United States of America US
- Employees
- 1 360
- IPO date
- Oct 21, 2010
Vera Bradley designs and sells women’s handbags, travel bags, luggage, wallets, and small accessories. The company is best known for colorful patterns and gift-friendly products that sit at the fashion end of the accessories market rather than the plain, everyday basics sold by mass-market brands.
Its main customers are women and gift shoppers, along with retailers that carry its products. Vera Bradley makes money by selling merchandise through its own stores and website, outlet locations, and wholesale channels to department stores and specialty shops.
What makes the business model different is its strong brand identity around prints and coordinated collections. Instead of competing mainly on low prices, Vera Bradley competes on style, seasonal designs, and products that are easy to give as presents or use for travel and organization.
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