Ipsos SA
F:IPZ
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Ipsos SA
F:IPZ
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Ipsos SA
Ipsos SA is a market research company. It designs surveys, interviews, panels, and data studies that help clients understand what consumers, voters, patients, and citizens think and do. The company turns that information into reports and advice that help customers make decisions about brands, products, campaigns, and public policy. Its main customers are consumer companies, advertisers, media groups, public agencies, and other organizations that need reliable opinion and behavior data. Ipsos earns money by selling research projects, tracking studies, and ongoing measurement services, often built around recurring contracts or repeated surveys. It also sells analysis and consulting that help clients interpret the results and act on them. What makes Ipsos different is its role as an independent information middle layer. It does not make the products being studied or run the campaigns it measures; it gathers the evidence that others use to plan, test, and judge their decisions. That makes it a data and insight provider at the center of the marketing, media, and public opinion value chain.
Ipsos SA is a market research company. It designs surveys, interviews, panels, and data studies that help clients understand what consumers, voters, patients, and citizens think and do. The company turns that information into reports and advice that help customers make decisions about brands, products, campaigns, and public policy.
Its main customers are consumer companies, advertisers, media groups, public agencies, and other organizations that need reliable opinion and behavior data. Ipsos earns money by selling research projects, tracking studies, and ongoing measurement services, often built around recurring contracts or repeated surveys. It also sells analysis and consulting that help clients interpret the results and act on them.
What makes Ipsos different is its role as an independent information middle layer. It does not make the products being studied or run the campaigns it measures; it gathers the evidence that others use to plan, test, and judge their decisions. That makes it a data and insight provider at the center of the marketing, media, and public opinion value chain.
Return to growth: Ipsos said Q2 revenue was EUR 615 million, with organic growth back to 3% after a weaker start to the year, and management said all regions were positive in Q2.
Full-year outlook: Management expects stronger H2 than H1 and now sees full-year organic growth above 2%, while operating margin should be similar to 2025.
AI push: The Horizons strategy is increasingly centered on AI, with new products and services such as Product Studio, digital services, and AI-enabled moderation and analysis tools being rolled out globally.
Order book: The order book was up 1.2% at end-June, and management said that supports around 75% of annual revenue and points to better H2 revenue execution.
Cash and capital returns: Free cash flow rose to EUR 44.4 million, net debt fell to EUR 225 million, and the company reiterated a EUR 100 million share buyback plan for FY '26 plus a EUR 2 per share dividend.
