Sanoma Oyj
F:SNQB
Sanoma Oyj
Sanoma Oyj is a Finnish powerhouse in the realm of media and learning, carving a distinct niche that blends traditional journalism with contemporary educational solutions. Rooted in Helsinki, Sanoma has developed an intricate tapestry of businesses that fortify its presence in Northern and Central Europe. Its media segment is a robust collection of print, digital, and television platforms, spearheading some of the region’s most influential brands. By leveraging iconic newspapers, such as Helsingin Sanomat, alongside popular magazines and digital outlets, Sanoma captures diverse audiences and generates revenue through an amalgamation of advertising, subscriptions, and sales. This hybrid approach keeps its media arm flexible and dynamic, capable of adapting to the ever-evolving digital landscape.
Meanwhile, the learning arm of Sanoma is a testament to the growing demand for educational content and digital learning solutions. It operates through localized publishing houses that are key players in national educational sectors, catering to millions of teachers and students. By providing tailored learning materials and platforms, Sanoma’s educational segment integrates print, digital, and hybrid solutions that enhance pedagogical outcomes. This facet of its business capitalizes on long-term partnerships with educational institutions and government entities, ensuring a steady revenue stream. The company's strategic pivot into these dual areas of expertise showcases its ambition to drive value through innovation while maintaining its foundational commitment to quality content.
Sanoma Oyj is a Finnish powerhouse in the realm of media and learning, carving a distinct niche that blends traditional journalism with contemporary educational solutions. Rooted in Helsinki, Sanoma has developed an intricate tapestry of businesses that fortify its presence in Northern and Central Europe. Its media segment is a robust collection of print, digital, and television platforms, spearheading some of the region’s most influential brands. By leveraging iconic newspapers, such as Helsingin Sanomat, alongside popular magazines and digital outlets, Sanoma captures diverse audiences and generates revenue through an amalgamation of advertising, subscriptions, and sales. This hybrid approach keeps its media arm flexible and dynamic, capable of adapting to the ever-evolving digital landscape.
Meanwhile, the learning arm of Sanoma is a testament to the growing demand for educational content and digital learning solutions. It operates through localized publishing houses that are key players in national educational sectors, catering to millions of teachers and students. By providing tailored learning materials and platforms, Sanoma’s educational segment integrates print, digital, and hybrid solutions that enhance pedagogical outcomes. This facet of its business capitalizes on long-term partnerships with educational institutions and government entities, ensuring a steady revenue stream. The company's strategic pivot into these dual areas of expertise showcases its ambition to drive value through innovation while maintaining its foundational commitment to quality content.
Solid Quarter: Sanoma reported a solid third quarter, with improved operational EBIT in both Learning and Media Finland segments.
Guidance Narrowed: The company narrowed its full-year sales outlook to EUR 1.29–1.31 billion and expects operational EBIT at the higher end of EUR 180–190 million.
Strategic Moves: Sanoma decided to exit low-value distribution tenders in the Netherlands and announced the closure of the Tampere printing plant, resulting in significant impairments in Q3.
Deleveraging Progress: Leverage improved to 2.0 from 2.4 last year, helped by higher earnings and lower financing costs.
Media Trends: Growth in digital subscriptions (especially Ruutu+) offset lower advertising sales, while cost savings and lower TV programming costs supported margins.
Future Outlook: Q4 visibility remains limited, mainly due to uncertainty in Finland's advertising market.
