Xtep International Holdings Ltd
HKEX:1368
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Xtep International Holdings Ltd
HKEX:1368
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Xtep International Holdings Ltd
In the bustling world of sportswear, Xtep International Holdings Ltd. stands as a dynamic testament to the prowess of brand evolution and strategic market penetration. Founded in 1999, the company initially carved its niche in China, a market characterized by a growing middle-class appetite for quality sporting apparel. Xtep's founders, taiwanese-born Ding work family, understood early the potential of aligning the brand with China's emerging sporting culture, a vision that would catapult the company into a major player within the domestic market. By sponsoring a variety of sports events and personalities, Xtep effectively leveraged its marketing prowess to build a brand image synonymous with youthful energy and performance. This proactive brand positioning facilitated Xtep's steady rise in the competitive sector of athletic footwear and apparel.
Xtep generates its revenue primarily through a diversified portfolio of sportswear products, including footwear, apparel, and accessories. By maintaining control over its supply chain and investing in research and design, the company has crafted a product range that balances affordability with innovation — a key driver of its market success. An expansive retail network, consisting of thousands of stores across China, underpins Xtep's distribution strategy, ensuring broad market reach and accessibility. Additionally, the company has expanded its footprint beyond China, embarking on strategic international partnerships and acquisitions to capture growth in global markets. Through these strategies, Xtep continually adapts to consumer trends, sustaining its growth momentum and profitability in an ever-evolving industry.
In the bustling world of sportswear, Xtep International Holdings Ltd. stands as a dynamic testament to the prowess of brand evolution and strategic market penetration. Founded in 1999, the company initially carved its niche in China, a market characterized by a growing middle-class appetite for quality sporting apparel. Xtep's founders, taiwanese-born Ding work family, understood early the potential of aligning the brand with China's emerging sporting culture, a vision that would catapult the company into a major player within the domestic market. By sponsoring a variety of sports events and personalities, Xtep effectively leveraged its marketing prowess to build a brand image synonymous with youthful energy and performance. This proactive brand positioning facilitated Xtep's steady rise in the competitive sector of athletic footwear and apparel.
Xtep generates its revenue primarily through a diversified portfolio of sportswear products, including footwear, apparel, and accessories. By maintaining control over its supply chain and investing in research and design, the company has crafted a product range that balances affordability with innovation — a key driver of its market success. An expansive retail network, consisting of thousands of stores across China, underpins Xtep's distribution strategy, ensuring broad market reach and accessibility. Additionally, the company has expanded its footprint beyond China, embarking on strategic international partnerships and acquisitions to capture growth in global markets. Through these strategies, Xtep continually adapts to consumer trends, sustaining its growth momentum and profitability in an ever-evolving industry.
Revenue Growth: Xtep's total revenue rose 7.1% to RMB 6.838 billion in the first half of 2025, driven by strong performance in running products and the Professional Sports division.
Profit Surge: Net profit increased 21.5% year-on-year to RMB 914 million, boosted by the absence of losses from discontinued fashion brands.
Professional Sports Outperformance: The Professional Sports division (Saucony and Merrell) saw revenue jump over 32% to RMB 785 million, with Saucony leading the growth.
Dividends Up: Interim dividend increased by 15.4% to HKD 0.18 per share, maintaining a 50% payout ratio for the 17th consecutive year.
Inventory Build: Inventory turnover days rose by 23 days to 91, reflecting preparations for peak marathon season and new product launches.
E-commerce Strength: E-commerce delivered double-digit growth and now accounts for over 30% of Core brand revenue.
Brand & Store Expansion: Xtep and Saucony expanded new concept and large-format stores, focusing on improving store efficiency and brand image.
Guidance: Management expects inventory levels to return to normal by year-end and Professional Sports division’s operating margin to remain in the mid- to high-single digits for the full year.
