Bairong Inc
HKEX:6608
Bairong Inc
Bairong, Inc. is an investment holding company, which engages in the provision of artificial intelligence-powered technology platform. The company is headquartered in Beijing, Beijing and currently employs 1,296 full-time employees. The company went IPO on 2021-03-31. Through this platform, the Company serves financial services industry and is principally engaged in providing data analytics services, precision marketing services and insurance distribution services. The firm provides services and facilitate transactions through its big data and AI technologies. Its precision marketing services are provided primarily through its proprietary financial product recommendation platform, Banyan.
Bairong, Inc. is an investment holding company, which engages in the provision of artificial intelligence-powered technology platform. The company is headquartered in Beijing, Beijing and currently employs 1,296 full-time employees. The company went IPO on 2021-03-31. Through this platform, the Company serves financial services industry and is principally engaged in providing data analytics services, precision marketing services and insurance distribution services. The firm provides services and facilitate transactions through its big data and AI technologies. Its precision marketing services are provided primarily through its proprietary financial product recommendation platform, Banyan.
Revenue Growth: Bairong reported first-half 2025 revenue of CNY 1.612 billion, up 22% year-over-year, showing stable growth despite regulatory and market pressures.
Profitability: Net profit reached CNY 201 million, up 41% year-over-year, with net profit margin returning to double digits at 12%.
AI-Driven Expansion: Strong growth in AI-powered BaaS and MaaS businesses; BaaS revenue jumped 45% and MaaS revenue rose 19% year-over-year.
Regulatory Headwinds: Management warned of continued short-term challenges due to stricter insurance and credit regulations and telecom restrictions, which are expected to pressure performance in the second half.
Long-Term AI Focus: The company is prioritizing investment in AI infrastructure and digital employee (Agentic AI) innovation for future growth, even at the expense of near-term financial returns.
Capital Allocation: Share buybacks slowed versus previous years as funds were shifted to AI investment, but management affirmed support for long-term shareholder value.
