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Card Factory PLC
Card Factory Plc engages in retailing of greeting cards and related gifting items. The company is headquartered in Wakefield, West Yorkshire and currently employs 9,747 full-time employees. The company went IPO on 2014-05-15. The firm operates through two segments: Card Factory and Getting Personal. Card Factory segment retails greeting cards, dressings and gifts principally through a range of United Kingdom store network, with a small number of stores in the Republic of Ireland, and also through its third-party retail partners. The Getting Personal segment is an online retailer of personalized cards and gifts. The firm operates approximately 1,016 stores across United Kingdom and Ireland, and supplies through franchise stores and partner stores, mainly in the United Kingdom and Australia. The company also retails its products through its Websites, such as cardfactory.co.uk and gettingpersonal.co.uk.
Card Factory Plc engages in retailing of greeting cards and related gifting items. The company is headquartered in Wakefield, West Yorkshire and currently employs 9,747 full-time employees. The company went IPO on 2014-05-15. The firm operates through two segments: Card Factory and Getting Personal. Card Factory segment retails greeting cards, dressings and gifts principally through a range of United Kingdom store network, with a small number of stores in the Republic of Ireland, and also through its third-party retail partners. The Getting Personal segment is an online retailer of personalized cards and gifts. The firm operates approximately 1,016 stores across United Kingdom and Ireland, and supplies through franchise stores and partner stores, mainly in the United Kingdom and Australia. The company also retails its products through its Websites, such as cardfactory.co.uk and gettingpersonal.co.uk.
Revenue Growth: Card Factory delivered a resilient first-half performance, with total group revenue up 5.9%, hitting the top end of its mid-single-digit guidance.
Funky Pigeon Acquisition: The acquisition of Funky Pigeon is seen as a major milestone, adding £32 million in sales and £5 million in EBITDA, and expected to deliver over £5 million in annual synergies by FY '28.
Profit and Margin: Adjusted profit before tax fell by £1.3 million year-on-year in H1 due to brought-forward investments, with PBT margin dropping to 5.3% from 6.2%. Management expects a significant margin lift in H2, as is typical seasonally.
Cost Inflation Mitigation: The Simplify and Scale program delivered £9 million in efficiencies in H1, largely offsetting a 4.4% cost inflation impact and helping contain wage and insurance cost pressures.
Dividend and Buyback: An interim dividend of 1.3p per share was declared, and a share purchase program targeting 3–4 million shares annually will begin before year end to offset employee share issuance dilution.
Outlook Unchanged: Full-year guidance remains unchanged, with expectations for mid-single-digit sales growth and mid- to high-single-digit PBT growth, and H2 expected to be much stronger due to seasonality.
Store Expansion: The company remains on track to open 25–30 net new stores per year, supported by data-driven site selection.
Online & International: Online growth is now a core focus post-Funky Pigeon, while US and international businesses are performing in line with expectations.
