Promotora de Informaciones SA
MAD:PRS
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Promotora de Informaciones SA
Promotora de Informaciones SA engages in the media, entertainment and information services business. The company is headquartered in Madrid, Madrid and currently employs 6,523 full-time employees. The company went IPO on 2000-06-07. The Company’s activities are divided into four business segments: Education, which focuses on the sale of educational books, as well as services and materials related to the education systems under Santillana brand name; Radio, which operates radio network stations, such as Cadena Ser, Kebuena and ADN Radio, as well as organizes and manages entertainment events; Press, which includes the release and distribution of newspapers, magazines, supplements, collectible products and other periodical publications, such as El Pais, Cinco Dias and El Huffington Post, and Audiovisual, which provides cable and satellite television services intended for the production of audiovisual content, as well as production and marketing of digital content for news, entertainment and education. The company operates in Spain, Portugal, Chile, Colombia, Brazil and Mexico, among others.
Promotora de Informaciones SA engages in the media, entertainment and information services business. The company is headquartered in Madrid, Madrid and currently employs 6,523 full-time employees. The company went IPO on 2000-06-07. The Company’s activities are divided into four business segments: Education, which focuses on the sale of educational books, as well as services and materials related to the education systems under Santillana brand name; Radio, which operates radio network stations, such as Cadena Ser, Kebuena and ADN Radio, as well as organizes and manages entertainment events; Press, which includes the release and distribution of newspapers, magazines, supplements, collectible products and other periodical publications, such as El Pais, Cinco Dias and El Huffington Post, and Audiovisual, which provides cable and satellite television services intended for the production of audiovisual content, as well as production and marketing of digital content for news, entertainment and education. The company operates in Spain, Portugal, Chile, Colombia, Brazil and Mexico, among others.
Strong EBITDA Growth: Adjusted EBITDA excluding severance payments rose to €44 million, up from €17 million last year, driven by improved performance across all business lines.
Cash Generation: Cash generation (excluding one-offs) reached €50 million, €16 million higher than last year, supported by operational improvements and working capital management.
Digital Subscribers: Edtech subscriptions grew by 38% to nearly 2.5 million; digital-only EL PAÍS subscribers increased 55% to over 156,000.
Debt & Liquidity: Net financial debt reduced to €723 million; liquidity remains strong with €216 million cash and €99 million in undrawn facilities. Debt maturities extended with recent refinancing.
Media Outperformance: PRISA Media achieved strong advertising growth (11%), especially in America, and maintained leadership in Spanish radio and press audiences.
Education Rebound: Santillana saw a 57% revenue increase and margin improvement, driven by school reopenings and a shift to digital subscriptions.
Guidance Cautious: Management remains prudent due to macro uncertainty, inflation, and geopolitical risks, keeping guidance unchanged for the rest of the year.
