Adidas AG

MIL:ADS

Adidas makes athletic footwear, apparel, and accessories for sports and everyday wear. Its products include running shoes, training gear, soccer kits, sneakers, and bags, sold under the Adidas brand and, in some cases, the Reebok brand in markets where it still has rights. The company sells mainly to consumers through its own stores and websites, and through wholesale partners such as sporting goods chains, department stores, and online retailers. Adidas makes money when it sells finished products to retailers and directly to shoppers. That means it sits near the end of the sportswear value chain: it designs products, manages branding and marketing, then works with contract manufacturers and suppliers to produce the goods. Its business depends heavily on brand strength, fashion, athlete endorsements, and how well its products connect with sports trends and streetwear demand. What makes Adidas different is that it is not just a shoe company or just a clothing company; it is a global sports brand built around performance and lifestyle. A single pair of shoes can be worn for sport, casual use, and fashion, so Adidas competes in both athletic and consumer-style markets. That gives it a broad customer base, from serious athletes to everyday shoppers who want recognizable branded products.