Alphabet Inc

MIL:GOOGL

Alphabet is the parent company of Google. Its core business is selling digital advertising around Google Search, YouTube, Gmail, Maps, and other widely used services. It also sells cloud computing services to businesses through Google Cloud, and it makes money from consumer products and devices tied to its software and services. Alphabet’s main customers are advertisers, businesses, developers, and everyday users. Advertisers pay to place ads where people are already looking for information or watching videos, while cloud customers pay for computing power, storage, and software tools. Most of the company’s value comes from being the gateway people use to find information, reach audiences, and run digital services. What makes Alphabet different is that it sits in the middle of both the consumer internet and enterprise technology markets. Google’s search engine and YouTube attract huge user attention, which supports its ad business, while Google Cloud gives it a separate sales channel to business customers. Alphabet also has smaller experimental bets, but the core business is still built on advertising, cloud services, and the software ecosystem around Google.