On-device software
This part of the business puts Digital Turbine’s software on Android phones so app stores, featured apps, and other services can appear on the device when it is set up and used.
Customers and revenue model
Digital Turbine Inc
NASDAQ:APPS
Digital Turbine Inc
NASDAQ:APPS
Price:
10.18
USD
5.82%
Market Closed
Market Cap:
$1.2B
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Company Overview
Business Description
- Sector
- Information Technology
- Industry
- Technology
- Headquarters
- United States of America US
- Employees
- 620
- IPO date
- Jun 30, 2006
Digital Turbine helps mobile device makers, wireless carriers, and app developers place apps and advertising on smartphones before and after a phone is sold. Its software is often built into the phone setup process, so it can show app recommendations, manage app downloads, and connect advertisers with users at the point when a device is first turned on. It also sells media and marketing services that help app companies acquire users.
The company makes money mainly from software and advertising-related fees. Device makers and carriers use its tools to improve the phone setup experience and to create a new source of service revenue, while app developers and advertisers pay for access to users and for app installs. In practice, Digital Turbine sits between the handset industry and the app economy, helping turn a phone into a distribution channel for software and ads.
What makes the business different is that it is tied closely to the mobile device ecosystem rather than to a standalone consumer app. Its value comes from being integrated into the phone launch and setup flow, where it can influence what users download first. That gives it a role in app distribution, mobile advertising, and device monetization all at once.
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