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Atlanta Braves Holdings Inc
In the landscape of professional sports, Atlanta Braves Holdings Inc. stands as a fascinating blend of tradition and modern business acumen. The entity primarily revolves around the storied Atlanta Braves Major League Baseball team, a franchise with a rich history dating back to 1871. This deep legacy, combined with the resurgence of baseball's popularity, positions the Braves as not just a team, but an asset generating substantial revenue. Game day operations remain a core component of the business model—ticket sales, concessions, and merchandise create a bustling economic ecosystem whenever the team takes the field at Truist Park. However, Atlanta Braves Holdings extends its reach beyond the ballpark, venturing into broadcasting and media rights, which have swelled with the rise of streaming platforms, ensuring that fans across the globe can root for the Braves, bringing in lucrative revenue streams through these commercial partnerships.
Yet, the Braves’ operations are not confined to traditional sporting avenues. With ownership of The Battery Atlanta, a mixed-use development surrounding Truist Park, Atlanta Braves Holdings capitalizes on real estate investments, welcoming an array of businesses, from retail shops to restaurants and entertainment venues. This strategic venture bolsters revenue not just during baseball season, but year-round, creating a vibrant community hub and a steady cash flow. The company’s approach reflects a shrewd understanding of modern sports as a multifaceted business, intertwining the thrill of the game with strategic investments, allowing for diversified revenue streams that ensure financial vitality far beyond the innings of a baseball game.
In the landscape of professional sports, Atlanta Braves Holdings Inc. stands as a fascinating blend of tradition and modern business acumen. The entity primarily revolves around the storied Atlanta Braves Major League Baseball team, a franchise with a rich history dating back to 1871. This deep legacy, combined with the resurgence of baseball's popularity, positions the Braves as not just a team, but an asset generating substantial revenue. Game day operations remain a core component of the business model—ticket sales, concessions, and merchandise create a bustling economic ecosystem whenever the team takes the field at Truist Park. However, Atlanta Braves Holdings extends its reach beyond the ballpark, venturing into broadcasting and media rights, which have swelled with the rise of streaming platforms, ensuring that fans across the globe can root for the Braves, bringing in lucrative revenue streams through these commercial partnerships.
Yet, the Braves’ operations are not confined to traditional sporting avenues. With ownership of The Battery Atlanta, a mixed-use development surrounding Truist Park, Atlanta Braves Holdings capitalizes on real estate investments, welcoming an array of businesses, from retail shops to restaurants and entertainment venues. This strategic venture bolsters revenue not just during baseball season, but year-round, creating a vibrant community hub and a steady cash flow. The company’s approach reflects a shrewd understanding of modern sports as a multifaceted business, intertwining the thrill of the game with strategic investments, allowing for diversified revenue streams that ensure financial vitality far beyond the innings of a baseball game.
Revenue Growth: Atlanta Braves Holdings reported Q3 revenue of $312 million, up over 7% from the prior year, with record-breaking ticket sales and sponsorship revenue.
Mixed-Use Strength: Mixed-use development revenue surged 56% year-over-year to $27 million in Q3, now making up about 11% of total revenue, driven by strong performance at the Pennant Park acquisition.
Profitability: Adjusted OIBDA more than doubled to $67 million, up over 113% from last year, and operating income rose to $39 million from $6 million.
Ticket Demand: Premium and full season ticket inventory sold out for the third consecutive year; over 2.9 million tickets were sold in 2025.
Strategic Priorities: Management emphasized off-season focus on adding key players to remain competitive and discussed a leadership change with Walt Wise named as the new manager.
Media & Partnerships: The company expanded its FanDuel partnership for direct-to-consumer streaming and secured strong broadcasting revenue through renegotiated rights.
Real Estate Expansion: The Battery Atlanta continues to drive year-round engagement and revenue, with ongoing tenant improvements and new restaurant openings.
