Celsius Holdings Inc

NASDAQ:CELH

Celsius Holdings makes and sells functional energy drinks under the CELSIUS brand and related beverage products. Its drinks are positioned as energy and fitness beverages, so the company sits in the consumer packaged goods market rather than in a services business. It earns money when retailers, distributors, and other channels buy its products for resale to shoppers. The company’s main customers are grocery stores, convenience stores, club stores, mass merchants, foodservice partners, and e-commerce sellers that place the drinks in front of everyday consumers. Celsius does not usually sell directly to end users at scale; instead, it works through a beverage distribution and retail network, which helps its products reach the shelf and compete for cooler space and repeat purchases. What makes the business different is that it is built around a single branded drink franchise and a narrow product message: energy plus fitness and wellness positioning. That gives Celsius a clear identity in a crowded beverage aisle, where brand recognition, shelf placement, and distributor relationships matter a lot. The company’s role is to create and market the brand, while manufacturing and logistics are handled through the beverage supply chain.