Creative Realities Inc
NASDAQ:CREX
Creative Realities Inc
Creative Realities, Inc. engages in the provision of digital marketing technology and solutions to retail companies, individual retail brands, enterprises, and other organizations. The company is headquartered in Louisville, Kentucky and currently employs 105 full-time employees. The company went IPO on 2006-11-27. The firm designs, develops and deploys consumer experiences for enterprise level networks, and provides software as a services and support services across various vertical markets, including but not limited to automotive, advertising networks, fashion retail, convenience retail, quick-service restaurant, cinema and stadium venues. Its technology and solutions include: digital merchandising systems and omni-channel customer engagement systems; content creation, production and scheduling programs and systems; interactive digital shopping assistants, advisors and kiosks; and, other interactive marketing technologies such as mobile, social media, point-of-sale transactions, beaconing and Web-based media. The firm has active installations in more than 10 countries.
Creative Realities, Inc. engages in the provision of digital marketing technology and solutions to retail companies, individual retail brands, enterprises, and other organizations. The company is headquartered in Louisville, Kentucky and currently employs 105 full-time employees. The company went IPO on 2006-11-27. The firm designs, develops and deploys consumer experiences for enterprise level networks, and provides software as a services and support services across various vertical markets, including but not limited to automotive, advertising networks, fashion retail, convenience retail, quick-service restaurant, cinema and stadium venues. Its technology and solutions include: digital merchandising systems and omni-channel customer engagement systems; content creation, production and scheduling programs and systems; interactive digital shopping assistants, advisors and kiosks; and, other interactive marketing technologies such as mobile, social media, point-of-sale transactions, beaconing and Web-based media. The firm has active installations in more than 10 countries.
CDM Acquisition: Creative Realities completed its transformative acquisition of Cineplex Digital Media (CDM), doubling the company's size and expanding its North American footprint.
Revenue Decline: Q3 revenue fell to $10.5 million from $14.4 million last year, primarily due to a $2 million order being delayed into Q4.
Profitability: Gross profit dropped to $4.8 million (from $6.6 million), with adjusted EBITDA at $0.8 million versus $2.3 million last year.
Margin Stability: Gross margin held steady at 45%, nearly unchanged from last year.
Recurring Revenue: Annual recurring run rate (ARR) declined to $12.3 million from $18.1 million but is expected to exceed $40 million entering 2026 post-acquisition.
2026 Outlook: Management expects total company revenue to exceed $100 million in 2026, with adjusted EBITDA margins in the high teens and free cash flow to be significant.
New Leadership: Hired a Chief Revenue Officer to accelerate customer acquisition and sales conversion.
Strategic Pipeline: Announced large QSR and C-store opportunities, as well as robust prospects in retail media, lottery, malls, and stadiums.
