European Wax Center Inc
NASDAQ:EWCZ
European Wax Center Inc
European Wax Center, Inc. engages in the provision of out-of-home hair removal services. The company is headquartered in Plano, Texas and currently employs 111 full-time employees. The company went IPO on 2021-08-05. The firm's OOH services include waxing, laser hair removal, sugaring and threading. Its service model focuses on wax-based hair removal, consisting of Brazilian waxing, brow waxing, body waxing, and facial hair waxing. The company provides a technology-enabled interface for automated appointment scheduling and remote check-in. The firm provides body and facial waxing services using its Comfort Wax formulation, which features a blend of beeswax combined with other skin-soothing ingredients. The company offers a range of pre- and post-service products, which includes hair serum, hair wipes, face & body exfoliating gel, body lotion, body wash, body oil, body polish, deodorant, mask, brow liner and shaper and sunscreen. Its Wax Pass program provides customers with pricing through pre-paid or unlimited wax passes, along with student wax pass and fast facial wax pass.
European Wax Center, Inc. engages in the provision of out-of-home hair removal services. The company is headquartered in Plano, Texas and currently employs 111 full-time employees. The company went IPO on 2021-08-05. The firm's OOH services include waxing, laser hair removal, sugaring and threading. Its service model focuses on wax-based hair removal, consisting of Brazilian waxing, brow waxing, body waxing, and facial hair waxing. The company provides a technology-enabled interface for automated appointment scheduling and remote check-in. The firm provides body and facial waxing services using its Comfort Wax formulation, which features a blend of beeswax combined with other skin-soothing ingredients. The company offers a range of pre- and post-service products, which includes hair serum, hair wipes, face & body exfoliating gel, body lotion, body wash, body oil, body polish, deodorant, mask, brow liner and shaper and sunscreen. Its Wax Pass program provides customers with pricing through pre-paid or unlimited wax passes, along with student wax pass and fast facial wax pass.
Revenue: Q3 revenue was $54.2 million, down 2.2% year-over-year, mainly due to lower wholesale and retail contributions.
Profitability: Adjusted EBITDA grew 9.6% to $20.2 million, with a 400 basis point margin increase to 37.2%, reflecting strong cost discipline.
Guidance: Management reaffirmed full-year financial guidance for system-wide sales, revenue, same-store sales, and adjusted EBITDA.
Store Closures: Expected closures for 2025 were narrowed to 35–40, below the initial range of 40–60, due to better franchisee engagement and timing shifts.
Marketing & Guest Engagement: Efforts to improve guest contactability and personalized outreach led to higher guest engagement, with contactable guests rising from 38% to 60%.
Stable Core Business: Core guest traffic and Wax Pass sales remained stable, with slight improvement in California and some softness in New York, Philadelphia, and D.C.
2026 Outlook: Management expects to return to positive net center growth by the end of 2026, driven by improved operational execution and franchisee alignment.
