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NIU Technologies
NASDAQ:NIU

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NIU Technologies
NASDAQ:NIU
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Price: 2.83 USD -2.41% Market Closed
Market Cap: $219.6m

NIU Technologies
Investor Relations

Niu Technologies is a holding company, which engages in the provision of urban mobility solutions. The company is headquartered in Beijing, Beijing. The company went IPO on 2018-10-19. The firm is engaged in the design, manufacture and sales of smart e-scooters. The Company’s products consist of three series, N, M and U, with multiple models or specifications for each series. Its NIU application synchronizes with the smart e-scooters and communicates with its cloud system. The firm enables users to receive real-time information relating to their smart e-scooters through its application.

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Last Earnings Call
Fiscal Period
Q4 2025
Call Date
Mar 16, 2026
AI Summary
Q4 2025

Volume snapshot: Q4 deliveries were down ~24% YoY (management cited 172,000 units), driven by a planned transition to China’s new national standard and channel restructuring overseas.

Full-year growth: 2025 sales rose to 1.19 million units, up 29% YoY, with China sales of 1.11 million (+46%) offsetting a 51% decline overseas.

Margin expansion: Full-year gross margin expanded to 19.6%, up 4.4 percentage points YoY, driven by higher-margin product mix and cost efficiency in China.

Profitability: Company reported a Q4 net loss of RMB 88 million and a full-year net loss of RMB 39 million; non-GAAP losses were smaller (Q4: RMB 82 million; FY: RMB 12 million).

Inventory / kick scooter focus: Reported net inventory around RMB 650 million, with more than RMB 300 million attributed to aged kick scooters—management will prioritize clearance and channel normalization in 2026.

Guidance: Q1 2026 revenue guidance RMB 887 million–RMB 1,023 million (up 30%–50% YoY); full-year 2026 sales volume guided to 1.67 million–1.91 million units.

Strategic pivot: Management highlighted a deliberate shift toward electric motorcycles (Windstorm platform) and direct-to-retailer overseas model to capture higher margins and better brand control.

Product & tech roadmap: Rolling out full new-standard bicycle lineup by Q2 2026 and plans to introduce an AI-enabled smart scooter at the product event on March 17.

Key Financials
Total sales volume (Q4)
172,000 units (CEO stated) / 173,000 units (CFO stated)
China sales volume (Q4)
158,782 units (CEO stated) / 159,000 units (CFO stated)
Overseas sales volume (Q4)
close to 14,000 units
Total sales volume (FY 2025)
1.19 million units
China sales volume (FY 2025)
1.11 million units
Overseas sales volume (FY 2025)
80,000 units
Total revenue (Q4)
RMB 676 million
Total revenue (FY 2025)
RMB 4.31 billion
Scooter ASP (China, FY 2025)
RMB 3,264
Blended scooter ASP (FY 2025)
RMB 2,600 (mentioned in Q4 commentary)
Overseas blended scooter ASP (FY 2025)
RMB 3,330
Gross margin (Q4)
15.3%
Gross margin (FY 2025)
19.6%
Operating expenses (Q4)
RMB 206 million
Operating expense ratio (Q4)
30.5%
Operating expenses (FY 2025)
RMB 933 million
Selling & marketing (Q4)
RMB 144 million
Selling & marketing ratio (Q4)
21.3% of revenue
R&D expenses (Q4)
nearly RMB 50 million
R&D ratio (Q4)
7.3% of revenue
General & administrative (Q4)
nearly RMB 13 million
Net loss (Q4)
RMB 88 million
Non-GAAP net loss (Q4)
RMB 82 million
Net loss (FY 2025)
RMB 39 million
Non-GAAP net loss (FY 2025)
RMB 12 million
Cash, restricted cash, term deposits and short-term investments (end of 2025)
RMB 1.3 billion
Inventory (net)
around RMB 650 million
CapEx (Q4)
RMB 48 million
CapEx (FY 2025)
RMB 178 million
Q1 2026 revenue guidance
RMB 887 million to RMB 1,023 million
2026 sales volume guidance
1.67 million to 1.91 million units
Earnings Call Recording
Other Earnings Calls

Management

Dr. Yan Li Ph.D.
Chairman, CEO & COO
No Bio Available
Ms. Wenjuan Zhou
CFO & Director
No Bio Available
Kristal Li
Investor Relations Manager
No Bio Available
Mr. Kai Yang
Vice President of Design
No Bio Available
Mr. Bin Zhou
Vice President of Product
No Bio Available

Contacts

Address
BEIJING
Beijing
No.1 Bldg., No. 195 Huilongguan East Rd., Changping District
Contacts
+861064321899.0
www.niu.com
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