Perion Network Ltd
NASDAQ:PERI
Perion Network Ltd
Perion Network Ltd. is a global technology company, which engages in the provision of advertising solutions to brands and publishers through innovative platforms. The company delivers online advertising solutions and search monetization to brands and publishers. The company provides data-driven execution, from high-impact ad formats to branded search and a unified social and mobile programmatic platform. Its business solutions include Undertone, Codefuel, MakeMeReach and Smilebox. Undertone’s synchronized digital branding solution delivers creative experiences through cohesive stories to the portfolio of Websites, mobile applications, touchpoints, screens, and platforms. CodeFuel is search solution platform, which allows publishers to create new revenue streams and search experience by bringing monetization to content and application developers. MakeMeReach platform helps advertisers and agencies create, manage and optimize their marketing campaigns on multiple social channels. Smilebox enables people to tell the stories of their lives with customizable eCards, slideshows and invitations.
Perion Network Ltd. is a global technology company, which engages in the provision of advertising solutions to brands and publishers through innovative platforms. The company delivers online advertising solutions and search monetization to brands and publishers. The company provides data-driven execution, from high-impact ad formats to branded search and a unified social and mobile programmatic platform. Its business solutions include Undertone, Codefuel, MakeMeReach and Smilebox. Undertone’s synchronized digital branding solution delivers creative experiences through cohesive stories to the portfolio of Websites, mobile applications, touchpoints, screens, and platforms. CodeFuel is search solution platform, which allows publishers to create new revenue streams and search experience by bringing monetization to content and application developers. MakeMeReach platform helps advertisers and agencies create, manage and optimize their marketing campaigns on multiple social channels. Smilebox enables people to tell the stories of their lives with customizable eCards, slideshows and invitations.
Revenue Growth: Perion reported Q3 revenue of $110.5 million, up 8% year-over-year, marking its first YoY growth since early 2024.
Strong Profitability: Adjusted EBITDA surged 63% YoY to $12.1 million, with margin expansion reflecting efficiency initiatives.
Growth Engines: CTV revenue rose 75% YoY, retail media 40%, and digital out-of-home 26%, now accounting for 37% of revenue versus 28% last year.
Web Decline Explained: Web revenue dropped 11% YoY, but management clarified most of the decline was due to exiting low-margin business, with "core" web actually up by about 2%.
Share Buyback Expanded: The company increased its share repurchase program authorization to $200 million, citing confidence in long-term value.
Guidance Reiterated: Full-year 2025 revenue guidance of $430–450 million and adjusted EBITDA of $44–46 million was reiterated, and management expressed confidence in meeting these targets.
AI & Product Innovation: Multiple new AI-powered products (Outmax, SODA, digital out-of-home player) were launched, aligning with the Perion One platform strategy.
