Wix.Com Ltd
NASDAQ:WIX
Wix.Com Ltd
In the bustling world of website creation, Wix.Com Ltd. has carved a unique niche for itself by democratizing web development and offering intuitive solutions for individuals and businesses. Founded in 2006, the Israeli company emerged as a trailblazer in the no-code movement, empowering users without technical expertise to build professional-looking websites through its platform. At its core, Wix operates a cloud-based service that provides a multitude of easy-to-use design templates and a drag-and-drop interface, enabling users to design their digital presence with remarkable ease and flexibility. Through this model, Wix appeals to a broad audience—from entrepreneurs and small businesses to creatives and freelancers—looking to establish or enhance their online visibility. The platform's versatility is a cornerstone, offering tools for websites across various sectors such as e-commerce, hospitality, and professional services.
Wix generates revenue primarily through its subscription-based model, offering a range of pricing tiers that cater to different user needs—from basic functionality to advanced business solutions. This subscription service includes options like domain hosting and enhanced storage, targeting users who require more robust, scalable capabilities for their online operations. Additionally, Wix has expanded its monetization avenues by offering business solutions like Wix Stores, Wix Hotels, and Wix Bookings, which provide specialized features for e-commerce, hospitality management, and appointment scheduling respectively. The company also capitalizes on app monetization through the Wix App Market, where third-party developers can create and sell applications tailored to enhance users' sites. The combination of a vast ecosystem of products and a scalable subscription model enables Wix to maintain a steady and diversified revenue stream as it continues to expand globally.
In the bustling world of website creation, Wix.Com Ltd. has carved a unique niche for itself by democratizing web development and offering intuitive solutions for individuals and businesses. Founded in 2006, the Israeli company emerged as a trailblazer in the no-code movement, empowering users without technical expertise to build professional-looking websites through its platform. At its core, Wix operates a cloud-based service that provides a multitude of easy-to-use design templates and a drag-and-drop interface, enabling users to design their digital presence with remarkable ease and flexibility. Through this model, Wix appeals to a broad audience—from entrepreneurs and small businesses to creatives and freelancers—looking to establish or enhance their online visibility. The platform's versatility is a cornerstone, offering tools for websites across various sectors such as e-commerce, hospitality, and professional services.
Wix generates revenue primarily through its subscription-based model, offering a range of pricing tiers that cater to different user needs—from basic functionality to advanced business solutions. This subscription service includes options like domain hosting and enhanced storage, targeting users who require more robust, scalable capabilities for their online operations. Additionally, Wix has expanded its monetization avenues by offering business solutions like Wix Stores, Wix Hotels, and Wix Bookings, which provide specialized features for e-commerce, hospitality management, and appointment scheduling respectively. The company also capitalizes on app monetization through the Wix App Market, where third-party developers can create and sell applications tailored to enhance users' sites. The combination of a vast ecosystem of products and a scalable subscription model enables Wix to maintain a steady and diversified revenue stream as it continues to expand globally.
Revenue Beat: Wix delivered Q3 revenue of $505 million, up 14% year-over-year and above the high end of its guidance.
BASE44 Growth: BASE44's user base soared to over 2 million, with more than 1,000 new paying subscribers joining daily; BASE44 now represents over 10% of AI-powered app builder audience traffic.
Bookings & Guidance Raised: Full-year bookings outlook increased to $2,060–2,078 million (up 13–14% YoY), mainly due to BASE44 outperformance.
Margin Pressure: Non-GAAP gross margin declined to 69% in Q3 (from 70% in Q2), and near-term margin headwinds are expected due to front-loaded costs from BASE44's rapid growth.
BASE44 Profitability Path: Management expects BASE44's margins to improve over time and eventually align with core Wix as cost efficiencies and user mix develop.
New Product Delay: Wix’s new self-creator tool, originally targeted for this year, is now expected to launch in early 2026 due to technical challenges.
Share Repurchases: Wix repurchased 1.3 million shares for approximately $175 million in Q3, leaving $225 million on its current buyback authorization.
