Primo Brands Corp
NYSE:PRMB
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Primo Brands Corp
Primo Brands Corp is a US-based company operating in Beverages industry. The company is headquartered in Tampa, Florida and currently employs 6,400 full-time employees. Primo Brands Corporation is a beverage company with a focus on healthy hydration, delivering sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in every state and Canada. The firm has a portfolio of packaged branded beverages distributed across more than 150,000 retail outlets, including brands, Poland Spring, Pure Life, Saratoga, Mountain Valley, Arrowhead, Deer Park, Ice Mountain, Ozarka, and Zephyrhills, Primo Water, Sparkletts, Splash, and AC+ION. These brands are sold directly across retail channels, including mass food, convenience, natural, drug, wholesale, distributors and home improvement, as well as food service accounts in North America. The company has Water Direct, Water Exchange and Water Refill businesses. Through its Water Direct business, it delivers sustainable hydration solutions direct to home and business consumers. The firm is also engaged in reusable packaging.
Primo Brands Corp is a US-based company operating in Beverages industry. The company is headquartered in Tampa, Florida and currently employs 6,400 full-time employees. Primo Brands Corporation is a beverage company with a focus on healthy hydration, delivering sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in every state and Canada. The firm has a portfolio of packaged branded beverages distributed across more than 150,000 retail outlets, including brands, Poland Spring, Pure Life, Saratoga, Mountain Valley, Arrowhead, Deer Park, Ice Mountain, Ozarka, and Zephyrhills, Primo Water, Sparkletts, Splash, and AC+ION. These brands are sold directly across retail channels, including mass food, convenience, natural, drug, wholesale, distributors and home improvement, as well as food service accounts in North America. The company has Water Direct, Water Exchange and Water Refill businesses. Through its Water Direct business, it delivers sustainable hydration solutions direct to home and business consumers. The firm is also engaged in reusable packaging.
Sales Decline: Primo Brands reported Q4 net sales of $1.554 billion, down 2.5% year-over-year, and full-year 2025 net sales of $6.660 billion, down 1%.
Margin Expansion: Adjusted EBITDA for Q4 rose 11% to $334.1 million, with margin up 260 basis points to 21.5%. Full-year adjusted EBITDA grew 7.4% to $1.447 billion with margin up 170 bps to 21.7%.
Premium Brands Growth: Saratoga and Mountain Valley premium brands grew net sales by 44% for the year and 39% in Q4, offsetting declines elsewhere.
Outlook 2026: Expecting 0–1% net sales growth and adjusted EBITDA between $1.485 and $1.515 billion, with margin expansion of 60–80 bps.
Improving Operations: Direct delivery KPIs and customer retention improved throughout Q4; management expects net customer adds to turn positive by Q2 2026.
Free Cash Flow Strength: Adjusted free cash flow for 2025 was $750.3 million, up over $105 million, with guidance for $790–810 million in 2026.
Capital Allocation: The company is increasing its dividend by 20% and continuing share repurchases, with $107 million remaining under the current authorization.
