ASOS PLC
OTC:ASOMF

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ASOS PLC
OTC:ASOMF
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Price: 3.73 USD Market Closed
Market Cap: 444.3m USD

ASOS PLC
Investor Relations

ASOS Plc engages in in the operation of a multi-platform offering fashion products for 20-somethings. The firm sells and offers a range of fashion-related content on ASOS.com. The firm's segments include UK, US, EU and RoW. The firm and its subsidiaries sell products across the world and has websites across United Kingdom, United States of America, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland and Russia. The firm offers approximately 90,000 products. The firm's brands include ASOS DESIGN, ASOS EDITION, ASOS 4505, AsYou, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge and HIIT. The company offers separate clothing ranges, spanning women's wear and menswear, footwear and accessories, alongside its jewelry and beauty collections. The firm caters a range of customer segments and sizes, across all categories and price points. The firm offers local delivery and returns options, dispatched from centres in the United Kingdom, United States of America and Germany.

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Last Earnings Call
Fiscal Period
Q2 2024
Call Date
Apr 17, 2024
AI Summary
Q2 2024

Cash Generation: ASOS delivered its best cash generation in H1 since 2017, with free cash flow improving by GBP 240 million compared to last year.

Stock Reduction: Inventory was cut to below GBP 600 million ahead of schedule, representing a 45% reduction and unlocking GBP 175 million in cash.

Sales Decline: Sales fell by 18% year-on-year, driven by deliberate actions to clear unprofitable sales and reduce intake.

Gross Margin Impact: Heavy discounting to clear old stock reduced gross margin by 260 bps to 40.3%, but margin is expected to recover as inventory normalizes.

Cost Efficiency: Cost to serve improved by 120 bps despite lower sales, with fixed costs down 20% and delivery cost per unit down 20%.

Transformation Progress: Strategic initiatives like Test & React (now 5% of own brand sales, 58% margin) and Partner Fulfils (5% of third-party sales) are on track.

Guidance Reiterated: Management reaffirmed full-year guidance: sales down 5–15%, positive adjusted EBITDA, stock below GBP 600 million, CapEx ex-Lichfield GBP 130 million, and reduced net debt.

Outlook: Focus for H2 is on finalizing stock normalization, scaling new initiatives, and further improving efficiency.

Key Financials
Free Cash Flow
GBP -21 million
Inventory
Below GBP 600 million
Sales
Down 18% YoY
Gross Margin
40.3%
Adjusted EBITDA
GBP -16.3 million (H1)
Cost to Serve
41.5%
Net Debt
GBP 345 million
Test & React Share of Own Brand Sales
4.9%
Test & React Gross Margin
58%
Partner Fulfils Share of Third-Party Sales
5%
Earnings Call Recording
Other Earnings Calls
2024
2023

Management

Mr. Jose Antonio Ramos Calamonte
CEO & Executive Director
No Bio Available
Mr. Nicholas John Robertson
Founder & Non-Executive Director
No Bio Available
Mr. Dave Christopher Murray
CFO & Executive Director
No Bio Available
Ms. Jag Weatherley
Senior Vice President of Operations
No Bio Available
Mr. Hugh Williams
Interim Executive Vice President of Technology
No Bio Available
Emily MacLeod
Head of Strategy & Investor Relations
No Bio Available
Mr. Rishi Sharma
Interim General Counsel & Company Secretary
No Bio Available
Ms. Vanessa Spence
Executive Vice President of Creative
No Bio Available
Ms. Michelle Wilson
Chief of Staff & Strategy
No Bio Available
Mr. Dan Elton
Executive Vice President of Customer
No Bio Available

Contacts

Address
London
Greater London House, Hampstead Road
Contacts
+442077561000.0
www.asosplc.com