Societe BIC SA

PAR:BB

Business Description

Sector

Industrials

Industry

Commercial Services & Supplies

Headquarters

France FR

Employees

9 224

IPO date

Nov 15, 1972

Societe BIC SA makes simple, low-cost consumer products that people use every day. Its best-known items are pens, pencils, markers, correction products, lighters, and disposable razors. The company sells these under the BIC brand, which is built around practical, no-frills products that are easy to buy and replace.

BIC mainly sells to consumers through stores and online channels, but its products also reach schools, offices, and businesses through wholesalers and distributors. It makes money by selling large volumes of branded goods rather than charging for a service or subscription. Packaging, reliability, and wide availability matter a lot in its business because most of its products are low-priced purchases that customers replace often.

What makes BIC different is its role as a mass-market maker of everyday consumables. It sits close to the end customer, but it also depends on a broad retail distribution network to get its products into supermarkets, office supply shops, convenience stores, and other channels. That mix of strong brand recognition, simple products, and repeat purchase demand gives the business a steady, easy-to-understand model.