Meta Platforms Inc

SGO:FB

Meta Platforms builds and runs the digital services that many people use to share, message, and discover content online. Its main products include Facebook, Instagram, WhatsApp, and Messenger, along with virtual reality hardware and software through its Reality Labs unit. Everyday users do not usually pay to use the core apps; they use them for social networking, messaging, photos, video, and community groups. The company makes most of its money by selling advertising space and targeting tools to businesses. Advertisers pay Meta to place ads across its apps and to reach people based on interests, behavior, and demographics. It also earns money from some hardware and digital experiences tied to its virtual reality products, though advertising is the main engine of the business. Meta sits in a powerful position in the internet value chain because it controls both the audience and the ad delivery system. That gives it direct access to billions of users and a large marketplace for marketers that want measurable reach. Its business model is different from a traditional media company because the content is mostly created by users and advertisers pay for access to attention, not for ownership of the platforms themselves.