ABOUT YOU Holding SE
XETRA:YOU
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ABOUT YOU Holding SE
ABOUT YOU Holding SE, a prominent player in the digital fashion space, has reimagined the online shopping experience by focusing on personalization and the power of influencer marketing. Founded in Hamburg, Germany, in 2014 by Tarek Müller, Sebastian Betz, and Hannes Wiese, the company emerged as a visionary retail platform set to tailor the fashion landscape to individual preferences. ABOUT YOU leverages advanced data analytics to recommend fashion items that cater to the unique tastes and personalities of each user. This user-centric model is propelled by a spirited community of influencers and fashion enthusiasts who curate and share stylish looks, thus driving traffic and building a vibrant brand ecosystem. This innovative approach doesn't just create customer engagement; it fosters a sense of identity among consumers in a crowded e-commerce marketplace.
The company generates revenue primarily through its online retail platform by selling a diverse range of apparel, footwear, and accessories. In addition to direct sales, ABOUT YOU capitalizes on its technological advancements by offering the ABOUT YOU Commerce Suite—an infrastructure platform that enables other retailers to optimize their e-commerce operations using ABOUT YOU’s developed tools and systems. This strategic B2B venture underscores the company’s dual-income strategy, betting on both retail and technology solutions. By continuously expanding its presence across Europe and investing in technological innovation, ABOUT YOU Holding SE aims to capture a broader market share while redefining how fashion meets technology in modern digital commerce.
ABOUT YOU Holding SE, a prominent player in the digital fashion space, has reimagined the online shopping experience by focusing on personalization and the power of influencer marketing. Founded in Hamburg, Germany, in 2014 by Tarek Müller, Sebastian Betz, and Hannes Wiese, the company emerged as a visionary retail platform set to tailor the fashion landscape to individual preferences. ABOUT YOU leverages advanced data analytics to recommend fashion items that cater to the unique tastes and personalities of each user. This user-centric model is propelled by a spirited community of influencers and fashion enthusiasts who curate and share stylish looks, thus driving traffic and building a vibrant brand ecosystem. This innovative approach doesn't just create customer engagement; it fosters a sense of identity among consumers in a crowded e-commerce marketplace.
The company generates revenue primarily through its online retail platform by selling a diverse range of apparel, footwear, and accessories. In addition to direct sales, ABOUT YOU capitalizes on its technological advancements by offering the ABOUT YOU Commerce Suite—an infrastructure platform that enables other retailers to optimize their e-commerce operations using ABOUT YOU’s developed tools and systems. This strategic B2B venture underscores the company’s dual-income strategy, betting on both retail and technology solutions. By continuously expanding its presence across Europe and investing in technological innovation, ABOUT YOU Holding SE aims to capture a broader market share while redefining how fashion meets technology in modern digital commerce.
Revenue Growth: Group revenue rose 1.3% to EUR 558.9 million in Q3, with a portion of Black Friday sales shifting into Q4 due to timing.
Profitability: Adjusted EBITDA was EUR 20.1 million with a stable margin of 3.6%, as Black Friday contributions will benefit Q4 results.
Active Customers: LTM active customers returned to growth, up 3% year-on-year to 12.8 million, with higher average order values.
Cash Generation: Free cash flow was strong at EUR 123.9 million in Q3, driven by improved EBITDA and reduced inventory, ending with EUR 255.9 million in cash.
Zalando Takeover: Zalando’s public offer of EUR 6.50 per share for ABOUT YOU continues as planned, with closing expected in summer 2025.
Guidance Maintained: Full-year revenue growth guidance of 1% to 7% and adjusted EBITDA of EUR 15–35 million were confirmed.
SCAYLE Momentum: SCAYLE saw around 30% ARR growth year-on-year, high profitability, and notable customer wins like Harrods and Manchester United.
