Europris ASA
XMUN:2RG
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Europris ASA
XMUN:2RG
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Europris ASA
Europris ASA is a Norwegian discount retailer that sells everyday household goods, cleaning products, snacks, seasonal items, home décor, and basic do-it-yourself and leisure products. Its stores are built around low prices and a broad mix of practical items that people buy for the home and for small purchases throughout the year. The company makes money mainly by selling merchandise in its own store network, with some support from online sales and other retail channels. Its main customers are ordinary consumers and families in Norway who want low-cost, convenient shopping for common household needs rather than specialist brands or premium products. What sets Europris apart is its role as a general-purpose value store. It sits between the big grocery chains and the specialty retailers, using a tightly managed product mix and private-label goods to keep prices down while still offering a wide selection of everyday items and seasonal stock.
Europris ASA is a Norwegian discount retailer that sells everyday household goods, cleaning products, snacks, seasonal items, home décor, and basic do-it-yourself and leisure products. Its stores are built around low prices and a broad mix of practical items that people buy for the home and for small purchases throughout the year.
The company makes money mainly by selling merchandise in its own store network, with some support from online sales and other retail channels. Its main customers are ordinary consumers and families in Norway who want low-cost, convenient shopping for common household needs rather than specialist brands or premium products.
What sets Europris apart is its role as a general-purpose value store. It sits between the big grocery chains and the specialty retailers, using a tightly managed product mix and private-label goods to keep prices down while still offering a wide selection of everyday items and seasonal stock.
Strong quarter: Europris reported solid first-quarter sales and profit growth, helped by an early Easter that boosted demand by about 6 percentage points.
Sales momentum: Group sales rose to NOK 3.3 billion, with strong growth in Norway and continued improvement in Sweden as the turnaround gained traction.
Margin mix pressure: In Norway, more consumables and campaign sales helped traffic and volumes but pressured gross margin.
Sweden turnaround: ÖoB continued to improve, with better sales, better margins, and 9 store remodels completed in the quarter; management said the plan is on track.
Outlook: Management warned that the Easter boost will reverse in Q2, but said the company is well prepared for the spring and summer season and remains confident in the Sweden 2028 targets.
Costs and supply: Management said inflation, fuel, and energy remain concerns, but sea freight is secured and deliveries have not been disrupted by Middle East tensions.
