Aristocrat Leisure Ltd

XMUN:AC8

Business Description

Sector

Consumer Discretionary

Industry

Hotels, Restaurants & Leisure

Headquarters

Australia AU

Employees

7 400

IPO date

Jul 9, 1996

Aristocrat Leisure is a global gambling technology company best known for making slot machines and casino management systems. It designs and sells gaming cabinets, game software, and related hardware to casinos and other gambling venues, and it also offers digital casino-style games on mobile and social platforms. Its products sit in the middle of the gaming value chain: it supplies the machines and software that casinos use to keep players engaged.

The company makes money in a few ways. It earns cash when casinos buy or lease gaming machines, when operators pay for game content and system services, and when players spend money inside its digital games. Its main customers are commercial and tribal casinos, gaming operators, and online game players through its digital businesses.

What sets Aristocrat apart is the mix of physical casino equipment and recurring software-driven revenue. In the casino market, it does more than sell machines; it also supplies the game content and systems that keep those machines running and refreshed. In digital games, it uses free-to-play titles to generate ongoing spending from players, giving the company both traditional gaming exposure and a consumer software business.