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SXL
vs
S
S&P/ASX 300
SXL
Over the past 12 months, SXL has underperformed S&P/ASX 300, delivering a return of -39% compared to S&P/ASX 300's 0% drop.
Stocks Performance
SXL vs S&P/ASX 300
Performance Gap
SXL vs S&P/ASX 300
Performance By Year
SXL vs S&P/ASX 300
Compare the stock's returns with its benchmark index and competitors. Gain insights into its relative performance over time.
Southern Cross Media Group Ltd
Glance View
Southern Cross Media Group is an Australian media company that sells advertising around audio and television audiences. Its core businesses are radio stations, digital audio, podcasts, and regional television, with well-known brands such as Triple M, HIT, and LiSTNR. It also earns revenue by selling airtime and sponsorships to advertisers who want to reach listeners and viewers in local and national markets. The company’s main customers are advertisers, media agencies, and brands that want access to mass audiences, especially in Australian regional and suburban markets. It also serves listeners and viewers directly through free-to-air broadcasting and digital audio services, which helps it build audience reach that advertisers can buy into. In simple terms, Southern Cross Media sits between advertisers and audiences, turning attention into ad inventory. What makes its business model distinctive is the mix of traditional broadcasting and digital audio under one roof. That gives it several ways to package content and sell ads, from live radio shows and regional TV spots to podcasts and streaming audio. Its role in the industry is to create and distribute local content, then monetize that audience through advertising, sponsorships, and related media sales.
