` PRPL (Purple Innovation Inc) vs S&P 500 Comparison - Alpha Spread

PRPL
vs
S&P 500

Over the past 12 months, PRPL has underperformed S&P 500, delivering a return of -85% compared to S&P 500's +20% growth.

Stocks Performance
PRPL vs S&P 500

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PRPL
S&P 500
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Performance Gap
PRPL vs S&P 500

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PRPL
S&P 500
Difference
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Performance By Year
PRPL vs S&P 500

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Competitors Performance
Purple Innovation Inc vs Peers

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Purple Innovation Inc
Glance View

Market Cap
17.5m USD
Industry
Consumer products

Purple Innovation makes bedding and comfort products built around its own hyper-elastic polymer material. Its core products include mattresses, pillows, seat cushions, and other sleep and comfort items that are designed to relieve pressure and improve support. The company sells mainly to consumers who want a premium sleep product, and it reaches them through its own website, showrooms, and retail partners. Purple makes money by selling finished products, with mattresses as the best-known item and accessories helping round out the purchase. It also uses a direct-to-consumer model, which lets it keep a close relationship with shoppers and control how its products are presented and sold. That matters in a category where feel, comfort, and brand trust strongly influence buying decisions. What makes Purple different is that it is not a generic bedding maker; it built a distinct material and product design around that material. In the mattress industry, that puts it in a middle ground between low-cost foam brands and traditional spring mattress makers, with a focus on comfort technology rather than basic commodity bedding.

PRPL Intrinsic Value
$7.13
Undervaluation 44%
Intrinsic Value
Price $4.02
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