Intrinsic Value

The intrinsic value of Purple Innovation Inc (PRPL) under the Base Case is 9.17 USD per share. Compared with the current market price of 3.17 USD, the stock appears Undervalued by 65% .

The intrinsic value is calculated using the DCF method. The model assumes revenue returns to growth: about 4% a year over the next five years, after falling about 6% a year over the last five years. Net margin recovers from -11% last year to -0.9% by 2033. The forecast years subtract value, so the estimate rests entirely on the years after 2033.

Do our valuations actually work? See backtest results .

PRPL Intrinsic Value
$9.17
Undervaluation 65%
Intrinsic Value
Price $3.17

PRPL is cheaper than usual. It was this cheap or cheaper on just 2% of days in the past 5 years.

Monitor PRPL
Get notified when the price drops
Track Buy Zone
20% below Intrinsic Value $7.34
Get notified when the price drops into your buy zone
Intrinsic Value $9.17
Margin of Safety 20% $7.34
Current Price $3.17
Or choose another margin of safety
0% below Intrinsic Value
10% below Intrinsic Value
30% below Intrinsic Value
40% below Intrinsic Value
50% below Intrinsic Value
Custom
Alternatives to PRPL

Fundamental Analysis

What Purple Innovation Does

Consumer products Consumer Discretionary

Purple Innovation makes bedding and comfort products built around its own hyper-elastic polymer material. Its core products include mattresses, pillows, seat cushions, and other sleep and comfort items that are designed to relieve pressure and improve support. The company sells mainly to consumers who want a premium sleep product, and it reaches them through its own website, showrooms, and retail partners.

Headquarters
United States of America US
Employees
1 100
IPO date
Jul 30, 2015
Read the full company overview
View Company Overview
Financials
Efficiency

Earnings Waterfall
Purple Innovation Inc

Wall St Price Targets

Capital Returns

Competitive Landscape

Ownership

PRPL Insider Trading
Buy and sell transactions by insiders

What is the Intrinsic Value of one PRPL stock?

The intrinsic value for Purple Innovation Inc (PRPL) under the Base Case is 9.17 USD.

Is PRPL stock undervalued or overvalued?

Compared with the current market price of 3.17 USD, the stock appears Undervalued by 65% .

Back to Top