Purple Innovation Inc
NASDAQ:PRPL
Intrinsic Value
Purple Innovation, Inc. engages in the design and manufacture of comfort technology products. [ Read More ]
The intrinsic value of one PRPL stock under the Base Case scenario is 3.96 USD. Compared to the current market price of 1.53 USD, Purple Innovation Inc is Undervalued by 61%.
Valuation Backtest
Purple Innovation Inc
Run backtest to discover the historical profit from buying and selling PRPL stocks based on their intrinsic value.
Analyze the historical link between intrinsic value and market price to make more informed investment decisions.
Fundamental Analysis
Balance Sheet Decomposition
Purple Innovation Inc
Current Assets | 141.8m |
Cash & Short-Term Investments | 26.9m |
Receivables | 37.8m |
Other Current Assets | 77.2m |
Non-Current Assets | 248.8m |
PP&E | 224.4m |
Intangibles | 22.2m |
Other Non-Current Assets | 2.2m |
Current Liabilities | 111m |
Accounts Payable | 49.8m |
Accrued Liabilities | 50.8m |
Other Current Liabilities | 10.3m |
Non-Current Liabilities | 164.2m |
Long-Term Debt | 26.9m |
Other Non-Current Liabilities | 137.3m |
Earnings Waterfall
Purple Innovation Inc
Revenue
|
510.5m
USD
|
Cost of Revenue
|
-338.7m
USD
|
Gross Profit
|
171.8m
USD
|
Operating Expenses
|
-278.7m
USD
|
Operating Income
|
-106.8m
USD
|
Other Expenses
|
-13.9m
USD
|
Net Income
|
-120.8m
USD
|
Free Cash Flow Analysis
Purple Innovation Inc
What is Free Cash Flow?
PRPL Profitability Score
Profitability Due Diligence
Purple Innovation Inc's profitability score is 28/100. The higher the profitability score, the more profitable the company is.
Score
Purple Innovation Inc's profitability score is 28/100. The higher the profitability score, the more profitable the company is.
PRPL Solvency Score
Solvency Due Diligence
Purple Innovation Inc's solvency score is 48/100. The higher the solvency score, the more solvent the company is.
Score
Purple Innovation Inc's solvency score is 48/100. The higher the solvency score, the more solvent the company is.
Wall St
Price Targets
PRPL Price Targets Summary
Purple Innovation Inc
According to Wall Street analysts, the average 1-year price target for PRPL is 3.53 USD with a low forecast of 2.02 USD and a high forecast of 8.4 USD.
Ownership
PRPL Insider Trading
Buy and sell transactions by insiders
Period | Sold | Bought | Net |
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3 Months |
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6 Months |
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9 Months |
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12 Months |
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Shareholder Return
PRPL Price
Purple Innovation Inc
Average Annual Return | 53.18% |
Standard Deviation of Annual Returns | 152.35% |
Max Drawdown | -99% |
Market Capitalization | 161.7m USD |
Shares Outstanding | 107 007 000 |
Percentage of Shares Shorted | 12.77% |
Company Profile
Country
Industry
Market Cap
Dividend Yield
Description
Purple Innovation, Inc. engages in the design and manufacture of comfort technology products. The company is headquartered in Lehi, Utah and currently employs 1,800 full-time employees. The company went IPO on 2015-07-30. The firm designs and manufactures a range of branded comfort products, including mattresses, pillows, cushions, bases, sheets, and other products. The company has designed the Hyper-Elastic Polymer material, Purple Grid structure, and other comfort technologies in order to improve the lives of customers. The firm's No Pressure Purple Grid technology is used in all Purple mattresses. Its mattresses utilize the benefits of the Purple Grid creating a sleep solution that is breathable to help regulate body temperature and soft enough to cradle pressure points, while also providing support through localized buckling columns. The company sells four types of pillows: The Purple Harmony Pillow, the Purple Pillow, the Purple Plush Pillow and the Kids Pillow. The firm markets and sells its products through direct-to-consumer online channels, traditional wholesale partners, third-party online retailers, and Company showrooms.
Contact
IPO
Employees
Officers
The intrinsic value of one PRPL stock under the Base Case scenario is 3.96 USD.
Compared to the current market price of 1.53 USD, Purple Innovation Inc is Undervalued by 61%.