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Purple Innovation Inc
NASDAQ:PRPL

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Purple Innovation Inc Logo
Purple Innovation Inc
NASDAQ:PRPL
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Price: 0.4189 USD -1.16%
Market Cap: $45.6m
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Intrinsic Value

The intrinsic value for Purple Innovation Inc (PRPL) under the Base Case is 1.3505 USD. Compared with the current market price of 0.4189 USD, the stock appears Undervalued by 69% .

Based on two methods:
DCF Value
$0.9205
Multiples-Based Value
$1.7806
DCF Value
$0.9205
Multiples-Based Value
$1.7806

Both DCF and multiples point to undervaluation.

PRPL Intrinsic Value
1.3505 USD
Undervaluation 69%
Intrinsic Value
Price $0.4189
Bear Case
Base Case
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Intrinsic Value $1.35
Margin of Safety 20% $1.08
Current Price $0.42
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Fundamental Analysis

Financials
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Purple Innovation Inc

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Competitive Landscape

Ownership

PRPL Insider Trading
Buy and sell transactions by insiders

See Also

Summary
PRPL intrinsic value, competitors valuation, and company profile.
DCF Valuation
PRPL stock valuation using Discount Cash Flow valuation method.
Relative Valuation
PRPL stock valuation using valuation multiples.
Wall St Estimates
PRPL price targets and financial estimates made by Wall Street analysts.
Profitability
Detailed analysis of the company's profitability.
Solvency
Analysis of the financial position and solvency of the company.
Financials
Income Statement, Balance Sheet, Cash Flow Statement.
Discount Rate
PRPL stock discount rate: cost of equity and WACC.
Summary
DCF Valuation
Relative Valuation
Wall St Estimates
Profitability
Solvency
Financials
Discount Rate
Discover More
What is the Intrinsic Value of one PRPL stock?

The intrinsic value for Purple Innovation Inc (PRPL) under the Base Case is 1.3505 USD.

Is PRPL stock undervalued or overvalued?

Compared with the current market price of 0.4189 USD, the stock appears Undervalued by 69% .

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