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Letzter Earnings Call

Geschäftsperiode
Q2 2026
Datum des Calls
27. Aug 2026
KI-Zusammenfassung
Q2 2026

Growth: Bilibili delivered Q2 revenue of RMB 7.9 billion, up 8% year-over-year, with DAUs up 7% to 117 million and daily time spent rising to 113 minutes.

Profitability: Gross margin expanded to 37.2%, operating profit grew 48%, and adjusted net profit increased 25% to RMB 704 million.

Advertising: Advertising revenue rose 28% to RMB 3.1 billion despite macroeconomic pressure, supported by AI-related advertisers, better conversion and new ad placements.

Games: Game revenue fell 14% to RMB 1.4 billion, but management expects gaming revenue to return to year-over-year growth in Q4 as new titles launch.

AI: AI is being applied to video understanding, recommendation, advertising and creator tools; 70% to 80% of the planned AI-related investment was completed in the first half, with full-year R&D spending expected at RMB 500 million.

Capital returns: Bilibili launched a new 2-year USD 300 million repurchase program and had bought back 1.9 million shares for over USD 31 million by June 30.

Wichtige Finanzkennzahlen
DAUs
117 million
MAUs
371 million
Average daily time spent
113 minutes
MPUs
33.4 million
Total revenue
RMB 7.9 billion
Gross profit
RMB 3.0 billion
Gross margin
37.2%
Operating profit
RMB 373 million
Net profit
RMB 339 million
Adjusted net profit
RMB 704 million
Adjusted net profit margin
8.9%
Advertising revenue
RMB 3.1 billion
CTCVR
19%
Game revenue
RMB 1.4 billion
VAS revenue
RMB 3.0 billion
Premium members
25.7 million
Official members
299 million
Monthly interactions
17.4 billion
Creators with over 1,000 followers
Not specified
Average creator income
Not specified
Cash, cash equivalents, time deposits and short-term investments
RMB 24.3 billion
Share repurchase program
USD 300 million
Shares repurchased under new program
1.9 million shares
Year-to-date share repurchases
5.8 million shares
AI-related investment completed
70% to 80%
Full-year AI-related R&D spending
RMB 500 million
Long-term operating margin target
Around 15% to 20%
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