Adore Beauty Group Ltd
ASX:ABY
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Adore Beauty Group Ltd
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Adore Beauty Group Ltd
Adore Beauty Group Ltd. operates as a marketing and e-commerce retail online beauty platform. The company is headquartered in Melbourne, Victoria. The company went IPO on 2020-10-23. The firm is an integrated content, marketing and electronic commerce retail platform that partners with beauty and personal care brands. Its product categories include skincare, make up, hair, fragrance and wellness. Its skin care products include cosmeceuticals, serums and treatments, moisturizers, cleansers, exfoliators and masks. The firm's makeup products include foundation, concealer, global shades, primer, powder, setting spray, blush and highlighters. The firm's hair products include shampoo, conditioner, scalp scrubs, dry shampoo, treatments, hair color, hair supplements, hairbrushes and tools, hair accessories, hair concern and blonde hair. Its fragrance products include home fragrance, the scent room, and fragranced hand and body care. The firm's wellness products include face sculpting tool, face roller, face mask, tongue cleaner and eye mask.
Adore Beauty Group Ltd. operates as a marketing and e-commerce retail online beauty platform. The company is headquartered in Melbourne, Victoria. The company went IPO on 2020-10-23. The firm is an integrated content, marketing and electronic commerce retail platform that partners with beauty and personal care brands. Its product categories include skincare, make up, hair, fragrance and wellness. Its skin care products include cosmeceuticals, serums and treatments, moisturizers, cleansers, exfoliators and masks. The firm's makeup products include foundation, concealer, global shades, primer, powder, setting spray, blush and highlighters. The firm's hair products include shampoo, conditioner, scalp scrubs, dry shampoo, treatments, hair color, hair supplements, hairbrushes and tools, hair accessories, hair concern and blonde hair. Its fragrance products include home fragrance, the scent room, and fragranced hand and body care. The firm's wellness products include face sculpting tool, face roller, face mask, tongue cleaner and eye mask.
Profit Growth: Adore Beauty delivered record underlying EBITDA of $4.1 million, up 14.5% year-on-year, with profit growth driven by operating leverage, owned brands, and disciplined cost management.
Revenue: Revenue was $111.9 million, up 8.7% versus last year, nearly twice the market growth rate, suggesting meaningful market share gains.
Customer Acquisition: New customer growth accelerated to 21.8% year-on-year, with customer acquisition costs more than halved to $33 per customer.
Loyalty & App: Loyalty program members contributed 78% of all sales, up from 65%; the app now represents 35% of online sales.
Omnichannel Expansion: The company opened 10 new retail stores, reaching 18 nationwide, and remains on track for 25+ stores by FY '27.
Marketing Efficiency: Marketing costs were cut by almost 30%, with marketing as a percentage of sales down by 520 basis points to 8.6%.
Gross Margin: Gross margin was 35%, affected by Black Friday promotions, but management expects stabilization and improvement in the second half as fewer unprofitable promotions are run.
Guidance: FY '26 underlying group EBITDA is expected to be 3–4%, in line with previous guidance.
