Pureprofile Ltd
ASX:PPL
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Pureprofile Ltd
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Pureprofile Ltd
Pureprofile Ltd. is a global data and insights organization. The company is headquartered in Sydney, New South Wales. The company went IPO on 2015-07-29. The firm operates through three segments: Data & Insights, Pure.amplify Media AU and Pure.amplify Media UK. The Data & Insights segment is conducts market research, accessing insights and campaigns through its self-service platform. The Pure.amplify Media AU segment is buys and sells online advertising inventory on behalf of advertisers and publishers. The Pure.amplify Media UK segment generates leads for clients through its consumer database and partner digital assets. The firm has presence in Australia, Europe and the United States.
Pureprofile Ltd. is a global data and insights organization. The company is headquartered in Sydney, New South Wales. The company went IPO on 2015-07-29. The firm operates through three segments: Data & Insights, Pure.amplify Media AU and Pure.amplify Media UK. The Data & Insights segment is conducts market research, accessing insights and campaigns through its self-service platform. The Pure.amplify Media AU segment is buys and sells online advertising inventory on behalf of advertisers and publishers. The Pure.amplify Media UK segment generates leads for clients through its consumer database and partner digital assets. The firm has presence in Australia, Europe and the United States.
Record Revenue: Pureprofile delivered record half-year revenue of $33.3 million, up 14% on the prior period, marking consistent double-digit growth for five years.
Upgraded Guidance: Management raised full-year revenue guidance to $64–65 million (from $63–64 million) and reaffirmed EBITDA margin guidance at 10–11%, expecting margin expansion.
Rest of World Growth: Rest of World revenue grew 30% and surpassed ANZ for the first time, becoming just over 50% of total revenue.
Platform Momentum: Platform revenue jumped 54% to $9.4 million, driven by new tools and automation, with growth strongest in the US, UK, and Southeast Asia.
Operating Leverage: Salary and wage growth lagged revenue growth, reflecting efficiency gains from technology and automation.
Continued Investment: Planned capex remains steady at $2.2–2.4 million per year for platform enhancements, with ongoing hiring in senior sales for global expansion.
Margin Expansion: EBITDA margin improved and is expected to rise further, with Q3 margin guidance of 7–8% versus 5% last year due to reduced seasonality.
AI & Product Innovation: Significant investment in AI and self-service tools is driving efficiency, client wins, and product differentiation.
