Ambev SA
BOVESPA:ABEV3
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Q1-2025 Earnings Call
AI Summary
Earnings Call on May 8, 2025
Solid Start: Ambev began 2025 with strong operational and financial momentum, highlighted by volume and revenue growth, margin expansion, and robust cash flow generation.
Revenue & Volumes: Top line was resilient, with net revenue up by high single digits and volumes growing 0.7% to a record Q1 level; net revenue per hectoliter increased by roughly 6%.
Margin Expansion: Gross margin expanded by 150 basis points and EBITDA margin by 180 basis points, with consolidated EBITDA growing double digits.
Dividend & Buyback: Announced an additional BRL 2 billion dividend (totaling BRL 4 billion for 2025 so far); continued share buybacks (65% of program completed).
Cost Outlook: Management reaffirmed guidance for Brazil beer cash COGS per hectoliter to increase 5.5%–8.5% in 2025, with significant cost pressure expected from Q2 onward.
Portfolio Strength: Above core and premium brands showed strong growth, and efforts continue to improve Skol's performance within the core segment.
Digital Initiatives: BEES and Zé Delivery platforms contributed to growth in active buyers, product assortment, and direct-to-consumer orders.
Geographic Performance: Brazil set Q1 volume records; Argentina stabilized volumes and brand health; Canada gained market share despite industry decline; Dominican Republic faced softer demand.
Ambev reported a resilient top line, with net revenue up by high single digits and a 0.7% increase in volumes, achieving an all-time Q1 volume record. This growth was supported by strong Carnival-related demand in Brazil and positive volume momentum in non-alcoholic beverages and premium brands.
Gross margin expanded by 150 basis points, and EBITDA margin improved by 180 basis points, reflecting both top line growth and disciplined cost management. However, management warned of significant FX and commodity-related cost pressures expected to impact results from Q2 onward, reaffirming a full-year cost increase guidance of 5.5%–8.5% for Brazil Beer.
The company's portfolio performed strongly, with above core brands growing volumes by high single digits and premium brands up in the 20s. Non-alcoholic beer volumes grew approximately 40%. However, Skol was the main driver of a low single-digit decline in the core segment, and management is actively working to restore its growth trajectory.
Ambev continued to scale its digital platforms, with BEES driving high single-digit growth in monthly active buyers and a higher SKU per point of contact. Zé Delivery fulfilled nearly 17 million orders, up 5% year-on-year, and the marketplace GMV grew 60%, broadening product reach and supporting innovation.
The company announced an additional BRL 2 billion dividend, bringing total 2025 declared dividends to BRL 4 billion. Share repurchases also continued, with 65% of the current buyback program completed. Management emphasized ongoing flexibility in balancing dividends, IOC, and buybacks.
Brazil posted record Q1 volumes in both beer and NAB; Argentina stabilized after a tough 2024, maintaining market share and improving brand health; Canada gained market share despite adverse weather and lower industry volumes; the Dominican Republic was impacted by softer macroeconomic conditions and saw mid-single digit volume declines.
Management reaffirmed its ambition for margin expansion in 2025, while acknowledging a shift from tailwinds to expected headwinds in cost. The company is focused on executing its strategy across all geographies and pillars, and remains disciplined in capital deployment despite a decline in CapEx year-over-year.
Good afternoon, and thank you for waiting. We would like to welcome everyone to Ambev's 2025 First Quarter Results Conference Call. Today with us, we have Mr. Carlos Lisboa, Ambev's CEO; and Mr. Guilherme Fleury, CFO and Investor Relations Officer. As a reminder, this con presentation is available for download on our website, ri.ambev.com.br, as well as through the webcast link. We would like to inform that this event is being recorded [Operator Instructions]
Before proceeding, let me mention that forward-looking statements are being made under the safe harbor of the Securities Litigation Reform Act of 1996. Forward-looking statements are based on the beliefs and assumptions of Ambev's management and on information currently available to the company. They involve risks, uncertainties and assumptions because they relate to future events and therefore, depend on circumstances that may or may not occur in the future.
Investors should understand that general economic conditions, industry conditions and other operating factors could also affect the future results of Ambev and could cause results to differ materially from those expressed in such forward-looking statements. I would also like to remind everyone that, as usual, the percentage changes that will be discussed during today's call are both organic and normalized in nature, and unless otherwise stated, percentage changes refer to comparisons with 2024 first quarter results. Normalized figures refer to performance measures before exceptional items, which are either income or expenses that do not occur regularly as part of Ambev's normal activities.
As normalized figures are non-GAAP measures, the company discloses the consolidated profit, EPS, operating profit and EBITDA on a fully reported basis in the earnings release.
Now I'll turn the conference over to Mr. Carlos Lisboa. Mr. Lisboa, you may begin your conference.
Good afternoon, everyone. Thank you for joining our first quarter 2025 earnings call. I'm truly delighted to be here with you today. This quarter was particularly significant for me, although it's my second earnings call marked my first 3 months leading this organization.
From the very beginning, we have focused on three key objectives that define my mission here. First, avoid disruptions; second, maintain momentum; and third, build a stronger company. And I'm pleased to share that we kick off maintaining momentum and delivering a solid step towards making 2025 another successful year for Ambev. And this is why we had a good start to the year. Top line remained resilient, rising by high single digits, with a 0.7% volume growth achieving all-time high levels for our first quarter, and net revenue per hectoliter increasing by roughly 6%, support loss margin expansion of 150 basis points. EBITDA grew by double digits with 180 basis points margin expansion. We delivered a literally flat net income despite a tough comparison, given last year's tax one-off.
Such results were driven by consistent execution and performance across each pillar of our strategy. Regarding Pillar 1, lead and grow the category. Our volumes grew in half of our main markets, which represent almost 80% of our consolidated volumes bolstered by carnival festivities at the beginning of March. Like beer, Carnival is culturally relevant in several Latin America countries, especially in Brazil, enhancing our categories image joining a national passion with one of the most anticipated celebrations of the year.
The execution of the Carnival as a mega platform, combined with our efforts to bring more consume to more beer occasions resulted in: First, our core beer segment performed in line with or above the industry in most of our main markets, according to our estimates; two, our above core brands increasing volumes by high single digits; three, our non-alcoholic beer brands improving volumes by mid-30s; and finally, our mega brands growing volumes by mid-single digits while gaining brand equity in 8 of our top 10 markets.
As for Pillar 2, digitize and monetize our ecosystem now that we became a digital-enabled company. We have been working to better meet our customers and consumer demands. Thus, strengthening our core business while also building new growth engines. On the B2B front, we have been expanding our transactions via BEES, not only through an increase in the number of costs used in the platform, but also by boosting the quantity of products sold. In the quarter, monthly active buyers rose by high single digit and SKU per POC ratio improved by low single digits versus last year.
On the Marketplace side, our GMV grew by 60% with the number of customers purchasing non-BEV products increasing by low teens. As for DTC front that delivered fulfill nearly 17 million orders in the quarter, a 5% increase versus last year, enhancing our understanding of consumer behaviors. This enabled us to address consumer needs such as affordability and convenience by offering the branded love in the returnable glass bottle at home evidenced by a higher RGB mix than we have in our total business. And a wider assortment of products and brands, especially from Premium Segment, which holds more weight in Zé than we have in our total business.
Furthermore, Zé Delivery has also been helping us develop new products. Here, our most recent innovation beats red mix is a good example. It was developed based on consumer surveys regarding liquid and packaging conducted through platform and has become the biggest launch among the bits flavors, both on and offset. And in Pillar 3, optimize our business, the synergy of our top line performance, the digitalization of our business and our disciplined approach to managing costs and expenses translated into the fifth consecutive quarter of consolidated EBITDA growth together with margin expansion.
Additionally, EBITDA growth led the generation of BRL 1.2 billion of cash flow from operating activities, and is up 68% versus last year, as well as a slight EPS increase. Looking ahead, as indicated by our guidance for Brazil beer cash COGS per hectoliter, we expect to face a significant FX in commodities pressure starting in Q2, which present an important challenge for us. Nonetheless, we will continue to pursue our ambition of expanding consolidated margins in the year.
As we continue to consistently implement our growth strategy across our footprint, once again, most of our business units delivered EBITDA growth and margin expansion in the quarter. Let's take a closer look in the commercial performance and highlights of our main markets.
In Brazil, we delivered record volumes for our first quarter in both Beer and NAB on top of a strong performance from last year. In Beer, volumes remained resilient, increasing by 0.7% amid a more dynamic consumer environment, the activation of our brands resulted in the Carnival with the highest volume in our history. Our above core portfolio of brands composed mainly by Corona, Stella Artois, Spaten original and Budweiser represents roughly 30% of our volumes and hold the leadership of this segment.
Our Premium and Super Premium brands grew in the 20s while in the core plus Budweiser rose by high teens. In the core segment, Brahma and Antarctica jointly increased volumes by mid-single digits. On top of that, non-alcoholic beer volumes expanded by approximately 40%. As for net revenue per hectoliter, performance resulted from the timing of our price increase after Carnival later this year, coupled with a lower carryover from last year. Nevertheless, it grew by 2.5%, which was ahead of our anticipated COGS per hectoliter, driving a 260 basis point improvement in our gross margin.
Our revenue management decisions in the quarter put us in a good position for the year in the light of increasing cost pressures in the upcoming quarters. In Brazil, NAB, double-digit top line performance was driven by volume growth from nonsugar CSD and sport drinks, coupled with our revenue management initiatives. Volume rose by 3.2%, with Guaraná Antarctica Zero, Pepsi Black growing by mid-20s and mid-30s, respectively. We also estimate to have gained market share within carbonated soft drinks.
Moving to LAS. In Argentina, we continue to deliver sector improvement in volumes led by Beer business as the overall consumer environment remains on a recovering track. The Beer industry declined by low single digits in the quarter, and our market share remained virtually flat according to our estimates, while our mega brands improve brand health. We are ready to lead and shape near future category growth in Argentina.
Turning to CAC. In the Dominican Republic, while cycling our toughest comp from last year, volumes declined by mid-single digits, impacted by a softer macroeconomic environment as well as a widened price relativity compared to other alcohol categories. We remain confident about the Beer category health and our business fundamentals in the country.
Lastly, in Canada, adverse weather conditions and Easter phasing impacted industry volumes. However, we estimate to have gained Beer market share in the quarter with our mega brands rising volumes by low single digits, thanks to the performance of Michelob Ultra and Busch.
Now let's take a look at our financial performance in more detail. Following Lucas departure, I'm pleased to invite Guilherme Fleury, our new CFO and Investor Relations Officer. Guilherme, welcome to the team. We are counting on you to lead our value-creation journey. Over to you now.
Thank you, Lisboa. Hello, and good afternoon, everyone. For those of you I haven't yet met, it's a pleasure to connect with you today. It's a true honor to become CFO of Ambev. Now with the opportunity to help Lisboa and the team to lead this new chapter of our company. Before officially joining Ambev, I had already been working closely with the company for several years having participated in important transactions dating back to the late '90s as an external adviser. Since joining the company 9 years ago, I had the privilege of working in several positions and building deep relationships both locally and globally.
I started at Ambev as Head of M&A, later serving as Finance Director of our Brazil, NAB division, and then I spent the last 6 years at AB InBev, mostly as Global VP of M&A and business development.
I would also like to take a moment to thank Lucas Lira for his contributions over the past years.
Now turning to this quarter's performance. Let me start by saying that we kick it off 2025 maintaining momentum, with solid operational and financial performance. So today, I'll focus on three things: First, capital allocation; second, net income; and third, our cash flow generation.
On capital allocation, yesterday, we announced another intermediary dividend of BRL 2 billion to be paid in July, totaling BRL 4 billion in dividends already announced in 2025. This reinforces our commitment to returning cash to shareholders while maintaining financial flexibility. Our normalized net income in Q1 2025 totaled BRL 3.8 billion, flattish compared to last year, driven by strong EBITDA growth, offset by net financial results and higher income taxes.
Our net financial results totaled minus BRL 856 million in Q1 2025, worsening by BRL 450 million year-on-year driven mainly by three effects: One, the appreciation of BRL during the quarter led to FX losses in BRL from hard currency cash balance translation; two, cost to upstream cash from Argentina and Livia, which impacted the non derivatives line; and three, in Brazil, the widening of interest rate differential between the [SELIC] and the Fed funds raised the carry cost on our FX hedging strategy. For further information, please refer to Note 22 of our intermediary financial statements.
Turning to taxes. Our effective tax rate in the quarter reached 21.7% versus 15% in Q1 2024. This was primarily driven by a one-off benefit of BRL 215 million booked in the first quarter of last year. If we were to adjust for this one-off, normalized net income in the quarter would have grown by 6% year-on-year.
Now let me walk you through our cash flow statement. Cash flow from operating activities totaled BRL 1.2 billion in Q1 2025, a 68% increase year-on-year, primarily driven by EBITDA growth and lower cash taxes paid resulting from lower IOC in 2024. Regarding net working capital, despite receivables improving by BRL 626 million payables worsened by BRL 1 billion, mostly due to later Parley payments last year in Argentina. Cash flow from investing activities reached minus BRL 784 million, an improvement of 56% versus Q1 2024, primarily due to the impact of short-term investments performed last year. And CapEx reached BRL 828 million, approximately 18% lower year-on-year, reflecting our continued focus on disciplined capital deployment.
Cash flow from financing activities totaled minus BRL 8.8 billion, driven mainly by BRL 6.6 billion in dividends paid in the first week of January and BRL 1.2 billion in shares repurchased as part of our ongoing share buyback program, out of which we reached 65% by the end of the quarter.
To summarize, we've started 2025 with momentum. We remain focused on delivering sustainable value creation to our shareholders through diligent execution of our capital allocation priorities.
Thank you for your time today. I'm looking forward to connect with you in person in the coming weeks.
With that, let me hand it back to Lisboa.
Thank you, Fleury. And as we approach the end of my remarks, I would like to leave you with a final thought. At our company, we believe that a successful journey begins with a solid start. Q1 was an important first step in executing all 3 pillars of our growth strategy across our markets, and setting the tone in the pursuit of making 2025 another important year within our value creation journey. At the same time, we remain grounded. Operating environment remains dynamic in some of our markets, and we will focus on what we can control while staying flexible and agile to navigate and adapt to the challenge that may lie ahead.
Before we move to Q&A, I want to share a thrilling experience from last weekend. Corona celebrated its 100-year anniversary at an electrifying Lady Gaga concert for over 2 million people on the beach of Copacabana Rio de Janeiro. While music is a big passion point for Brazilians, Rio de Janeiro's lifestyle represents what the brand stands for. It is not a coincidence that in the last couple of years, Corona has been the fastest-growing premium brand in the state with Brazil representing one of the largest markets for the brand outside Mexico. And there is more to come. We are enthusiastic about our mega platforms calendar. Coming June, the first FIFA Club World Cup sponsored by Budweiser. Two of the greatest passion points in Latin America will connect again, soccer and beer. The team and I ready for this exciting journey ahead.
Thank you for your attention, and now I will hand it back to the operator for the Q&A.
[Operator Instructions] Our first question comes from Henrique Brustolin with Bradesco BBI.
The point I would like to explore are prices in Brazil beer during the quarter, especially how we should think about it as a proxy in terms of how you should carry that over into the coming quarters, right? And the reason why I ask that is that you are cycling now easier price comps given the VAT change that happened last year. And we continue to see an expansion relatively in line with what you had in previous quarters. And in the release, you mentioned a mismatch of the price in calendar in the quarter. So I mean if you could qualify what's behind the price performance for Brazil during Q1? And if there were any more relevant one-offs there, that would be really helpful.
Hello, everyone, again, and thanks for joining the call. Thanks for the question, Henrique. Let me articulate a little bit about the pricing, right, in Brazil beer. First and foremost, I think it's always good to emphasize that it was really important for us to change the picture we saw last year -- end of last year, quarter 4, growing volumes by 0.7, right, which is a pretty important improvement. So with that in mind, we do consider that was an important solid first step into our journey to lead and grow our category, right?
In Q1, net revenue grew by 2.4%, as I mentioned, right, with revenue management -- is a combination of revenue management initiatives and brand mix that was also really solid in the quarter, right? And the net revenue was partially offset by what I mentioned right during my intro, which was a mismatch in the pricing calendar versus last year quarter 1 and also a lower carryover from last year, right? However, having said that, I want to reinforce that net revenue per hectoliter will continue to be a key driver in order to help us progress with our margin expansion in the year, right?
And it's also important to mention here that what we took in terms of revenue management decisions so far put us right in the right position, a good position for what we need in the year to come, right? Another point that is interesting, Henrique, is about our portfolio, right? Different from the past, nowadays, we have a way stronger portfolio, not only in the core, but also in the above core, right? We have the leading position in core, leading position above core. Brands with a clear complementary role, right? And a stronger portfolio give us more revenue management optionality, right? Enabling us, right, to the combination of domestic and global brands at 10 different price tiers in different consort occasions and with different consumer needs, right? And that's the reason why we have been investing in a very consistent fashion along the years, and this year won't be different in order to strengthen even more our portfolio in the 2 segments, right?
By doing so, we also going to be improving our revenue managed capabilities for, right? So -- and keep in mind as well that now that we are becoming more a digital-enabled company, right, BEES is bringing us, right, new capabilities that make way more effective the way we manage promotions, we manage discounts with a way more granular approach than before.
Our next question comes from Thiago Duarte with BTG.
Yes, my question comes from the statement, Lisboa, that you made in your prepared remarks and you mentioned briefly about this just now with regards to your expectation or reinforcing your expectation for margin expansion on a consolidated level this year. And if I may, I would like to hear how you think the contribution from each geography can be to that? And particularly, Beer Brazil, right? So you talked a bit about your above [indiscernible] being a key driver for margin expansion in the year. And so I'm curious about how you expect Beer Brazil to play a role in that margin expansion throughout the year?
And if I may, a second question, and it's more of a broad one. And based on your experience and back to Brazil now, Lisboa, can you talk a little bit about how you see affordability of year in the country today because it's pretty remarkable how many times you are reinforcing the role of as leading and fostering and fermenting the category and looking at those relative prices today seems to be important to understand how much more pricing or promotion or price enforcement you think is going to have to be given in order to ferment growth? So beer profitability -- sorry, affordability would be the second question.
My pleasure, Thiago. Let me elaborate a little bit about the first, then I jump into the second point, right? So regarding margin expansion, right, I think it's always important to emphasize that 2025 would be very different from the previous 2 years, right? Because especially in '24, what we saw was a tailwind. This year, we're going to have more sort of a headwind costs. So we knew since the very beginning that we would need a different approach in order to, right, land end of this year, accomplishing what we expect in terms of ambition, right, financial ambition.
So first and foremost, our ambition is to continue the margin expansion, right? The second point to emphasize is the following. Actually, always keep in mind that our growth strategy is a combination of, one, lead and grow the category that connects to the second point. Two, right, digitizing monetizing optimize our business. The emphasis we are putting in the Pillar 3 here as a consequence of what I said before, is different. Because we know that the cost impact, especially in Brazil, will come within the range that we gave you all, 5 to 5 to 8 to 5. So it's a very different kind of scenario vis-a-vis the one we had last year, for instance, right? So we're going to need the combination of the 3 pillars working together in all markets. So to your point about one specific market, bringing more than they are, that is not necessarily what we expect. We expect all of them evolving simultaneously and making the combination of the 3, the true point of difference, the true competitive advantage. We want to grow creating value, right? And this will be a very interesting year for us, a challenging year to make this ambition a reality, right?
And I can give the chance to Fleury to also elaborate a little bit more about what is behind ambition of protecting margins this year on the productivity front. But what I can make very clear for you what is the fall. One of the privilege that I have coming back to Brazil is the chance to work with a very powerful group of talent. The density of talents that we have here is really unique and is a very powerful point of differentiation of Ambev, right? And this group of people accepted the challenge in the end of last year, understanding the reality that we would face in '25, we all and on behalf of the team, emphasizing here, we embraced the cost, right? And every single leader of our organization understands the need of delivering, number one, together with number two with number three. And probably I'm going to say something that you already know about us. But when we put something in front of us, we usually make it happen. So this is something that really makes me feel confident about.
And my last comment about productivity is the following. Along the years, we have promoted a deep transformation in many different areas of our organization here. And all -- all kinds of transformation, they provide you the opportunity to calibrate a little bit. And in those calibrations, there's a lot of value, right? So the role we are playing the mission for us as a group is to go there and calibrate and bring the value that we understand there is embedded -- All P&Ls of all markets in all countries where Ambev operates.
To your second point about affordability. This is a very interesting aspect you are bringing to the discussion, Thiago. And when I compare -- going back to your comment about category, being a true category leader, a category champion, right? When I compare -- some people, they come to me with the impression that, okay, there is very little room for you guys to grow. That's not the way I see it, honestly speaking, because when I compare the profile of the category, not only Brazil, but other regions that we have, right, we operate, with peer markets, we do see opportunities. We do see gaps, which I see as posted gaps right? We have a lower participation level, for instance, in Brazil than in Mexico than in Colombia.
On the occasion end, it's pretty much the same, right? When I compare the frequency of consumption in Brazil with other important markets in a similar stage -- maturity stage, there is also a gap. So it's our role as leaders of the category, right, to develop the right portfolio to attend those consumers that not necessary yet connected to our category in more occasions, right? And two, going straight to your point of affordability. One of the opportunities we have lies in the end of the period -- in the bottom the pyramid, right? So the beauty about having a portfolio like we have today, the fact that you can play the end game. You can continue developing the high side of the portfolio, right, the premium side, above core side of the portfolio, while promoting accessibility for consumers that do need them. And you can -- and we were capable of doing so in middle Americas, right? You can move ahead by protecting the share of wallet of the category while reducing working minutes to buy beer for those who need that. And that's the magic. And that's why you need a portfolio composed by stronger brands, the right assortment of SKUs because, again, that will bring you optionality. Fleury?
Thank you, Lisboa. And Thiago, great to reconnect with you here. I'll just start by saying that I'm extremely happy to be back into my country and be part of Lisboa's team here on this new journey of Ambev.
From a financial perspective, what I think is very important for us to have in mind helping Lisboa on us working towards delivering our ambition that we mentioned before is three things. One is, when you look into our cost. We have a very good visibility given our parks and commodities the way we hedge our business. The second is that we are very focused on what we control, and this should not be new for anyone on this call because it's part of the DNA of our company. And the third is also working with the different functional areas on productivity levers. So the combination of visibility on what we control and productivity is how I believe will help us throughout this journey.
Our next question comes from Isabella Simonato with Bank of America.
I would like to talk about a little bit the top line of beer in Brazil in Q1. And if you could elaborate a little bit more how do you see the sellout volumes during the quarter, if that's similar to what we saw in terms of sell-in? And regarding that, I mean, I understand that there was a price pickup, right, as the quarter ended, which basically was a delay, right, given the calendar of the carnival. So -- can you give some indication right, of what type of price increases we could see sequentially in Q2? And how you're thinking about that? I think that would be my first question.
The second one in the release, you mentioned about the performance of several brands, right, as you expose here too, but Brahma and Antarctica. I was wondering how is the Skol trajectory going? I mean, last quarter, you mentioned, right, that Skol no longer underperformed as it did in 2024. So I wonder if there was already any type of changing direction seen in Q1? And finally, just quickly on the CapEx side, right? There was -- as you guys mentioned, a very steep decline year-over-year. Can we assume that type of contraction year-over-year for the full 2025?
Thank you, too, Isabella. It's a long question, so let me break into pieces. And I'm going to kick off talking a little bit about the second one, right, Skol. I think the -- I think it's always important to emphasize that we are here to play the category game, not to play a brand game. However, play the category game with the level of leadership position that we have. It's fundamental to have a strong portfolio of brands, right? Again, to attend more consumers, right, to drive beer choices into more consumption occasions for longer with a higher value. So in essence, we believe that an effective portfolio strategy is the best way of doing so, right? And what happened in the first quarter, to your point, is the fact that both core segment performed strongly, very strong growth pace. However, the core decline low single digits. Brahma and Antarctica continuing with both with good momentum, but Skol was the primary driver of the core volume decline, right?
However, we believe that a strong core segment means a stronger category, right? It's always good for us to keep that in mind as well because by having a stronger core allows you to develop your category, bring more incrementality from the development, not a compensation, right? So that's the reason why in our previous call, we made the emphasis, right, about Skol. So Skol, in our point of view remains an important cornerstone of our portfolio.
As in terms of relevance, it's as relevant as Brahma is. And by the way, is our leading brand in many different states of Brazil, right? And on top of that, right, what the brand stands for, emotionally and functionally relates a lot with what the category stands for Brazilians. That's why in our point of view, it's so important to put the brand back on the right trajectory, which before '24 was on the right direction because from '19 to '23, the brand was growing in a very healthy pace, right? And in '24, part of its growth was reverted, right? And that's the reason why we made very clear for you all that we want to fix what the portfolio strategy brought in terms of negative impact for the brand, right, without stopping the momentum of the rest of our portfolio, which, by the way, is getting stronger and stronger. So since the beginning of the year, we have mapped what in our -- according to our learnings, didn't work well for the brand. And we are acting, tackling one by one in order to put the brand back on a growth trajectory over time.
We were not expecting Skol to revert completely within the quarter. Okay? So about the first point, right? In Q4, I mentioned that I think as part of my first answer was a very -- an outlier, let me call this way for the industry in Brazil, right? And we told you all that the industry performance was heavily impacted by a very diverse weather, right? And that's one of the reasons we see, right, our industry back on track in '25, beginning of '25 because -- we had a normalized weather versus last year versus historical levels, right? So which emphasize how strong and how resilient the beer industry is in Brazil, despite a very dynamic operating environment, which is intrinsic to many of our emerging markets where we operate, right?
Industry sell-out volumes were slightly positive in the quarter, pretty in line with our performance, and that's why we are -- we emphasized that our market share was pretty much stable, right, on a quarter basis. It's good to see that the fastest a partition of the category driving the growth is the premiumization, right? Very interested to see premiumization above core already representing 30% of the industry and 30% of our volumes as well, and pay attention to the fall and a very interesting year that we are, as a consequence, not only leaders within the core, but also leaders in the above core segments.
In market share, in brand equity and in growth rate, right? So our portfolio together, and again, we are a company that believes in the power of the portfolio is bringing us a very solid momentum in the both core, right? And this is driving a lot of momentum for the industry as a whole because we are different sort of experience, different experiences, right, then we could previously promote for Brazilians, okay? I hope I answered your question. Now I'm going to hand it over to Fleury.
Isabella, great to connect with you. Let me take the opportunity to mention that CapEx and invest behind our business and organic -- organically is one of our capital allocation priorities, and that will continue to be the case going forward. Unfortunately, I cannot give you any guidance on CapEx going forward. But let me tell you one thing. We've been even more disciplined along the years to do two things. One is to maximize our footprint of our assets in any given country in which we operate, and we are being even more diligent in looking to business cases and post factual investments, and that is something that will continue to be the case going forward.
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I have one question about cash distribution to shareholders. You announced the dividend yesterday. Wondering to hear your thoughts about this topic. The company is super liquid, generating a lot of cash. And it seems like you're going through a moment of good margin expansion and results. So my question is if you see any room for expanding for -- cash distribution to shareholders in venturing even above 100% payout. Your thoughts on eventually changing a little bit the leverage of the company going through leveraging process of the balance sheet, if that could make sense given your cost of debt, I would assume it's pretty competitive. So wondering how to think about that? How to think about the sort of full year cash distribution to shareholders, including the buybacks?
No, Great. Lucas, thank you for your question. I think -- it's important to remind ourselves, and we said that on the prior call that we were reviewing potentially increase on intermediary dividends throughout the year. And I think what we just announced last night connects that, right? We have done intermediary dividend announcement on the beginning of the year, closing of 2024, and now we announced another one. This is part of our continuous review process about when you look into our cash in hand when you look into dividends to be paid, buyback, restricted cash, this is going to be an ongoing exercise that we're going to be doing throughout the year.
Having said that, I cannot comment for you exactly how we'll be doing that. But bear in mind, there are three things for us always that we think about how to return cash to our shareholders and deliver sustainable growth on that. One is IOC, the second one is dividend, the third one is share buyback. And we're always going to take those 3 into consideration. That is as much as I can mentioned to you on this call. I hope this answers.
Our next question comes from Guilherme Palhares with Santander.
Just a quick one here on Argentina. You guys mentioned on the last call,that we could see some normalization of that market. We had a pretty rough year in 2024. I'd like your thoughts on performance of 2025. We already see your comments -- we saw the comments of the administration on the press release about it. So like some figures going forward, what do you expect from the Argentinian market both in terms of volumes and also on the pricing side as inflation eases.
Thank you very much, Guilherme. Let me kick off the answer saying the following. We are very positive about Argentina's future, okay? I think it's important for us to emphasize that several economic indicators are improving sequentially. Not a coincidence, but a consequence that the industry also improved sequentially despite a decline in low single digits, but taking consideration that we are lapping the toughest comp in '24, right, in the first quarter. Our volumes pretty much in line with the industry performance. So we estimate to have maintained stable our market share. We continue doing what we always do with me. We are here for the long run, right? We continue to invest in our brands, making and building the portfolio for the future to come.
We continue to see improvements in brand health of our mega brands in Argentina. This is great because we -- as I said before, we see the direction moving towards where we want the direction to be. And we -- with all of that, we are confident about being ready to lead and shape the category recovery in the country, right? In terms of strategy, no difference vis-a-vis the other markets, right, where we operate 1, 2, 3, right, is the formula of success, right? And pricing, to your question, is part of the pillar #1, pillar #3 and Pillar #2, right? And what I can say is our revenue management plan is being executed exactly as we designed to for the beginning of this year. So we feel confident that we can move forward as I said before, leading, shaping right the category and the business to where we want the business to be in the future.
Our next question comes from Leonardo Alencar.
Congratulations on the results. I would like to hear a little bit more regarding the costs, then you have the guidance for the 5.5% to 8.5% increase for this year. But the first part was really positive on that side. And you even mentioned that we should expect the cost pressure to start on the Q2. But then -- just to understand, it should be a very steep increase for costs in order to reach that guidance. So looking at the outlook now, do you see the lower range of the guidance feasible or even lower than that? Just to understand how you're experiencing the market? And on top of that, since you have a delayed impact of cost because of the hedging strategy, we've probably already seen the competitors facing these higher costs and maybe being pushed to increase prices. And even when we look at volumes for the first quarter of this year, we saw the industry data coming down some competitors mentioning lower performance.
And you managed to increase and even comment on the release that you to follow the industry. So just to understand both sides. If you're already seeing the impacts of higher costs affecting margins and even affect maybe the price pass-through in order to secure margins and affecting volumes in years, but then you mentioned that the industry grew first quarter despite the data of the industry not being the same. So just to understand that. And if you are more comfortable with the guidance, the cost guidance after the first quarter. that's it.
Thank you for your question. Lisboa here. So I'm going to just make one comment, and I'm going to hand it over to Fleury, right? And the comment is the following: The alcoholic beverage industry production in Brazil declined low single digit in first quarter -- in the first quarter. Okay. Remind the following: Industry production is a good proxy for performance when we look through the cycle, not necessarily in the short term. I won't talk about our competitors. I will speak about us, right? First quarter was tough for us given the strong production of last year as we entered 2024 with a very low level, and we increased production, right, double digits during the quarter. And that's the reason why, right, you see the decline for Ambev against last year. Now to Fleury.
No. Thank you, Lisboa. Leo, just to add on Lisboa's answer, I think it's important for us to remind ourselves how we build our planning scenarios and costs. And given that we have good visibility on FX and commodity. It was no surprise for us that in Q1 in Beer, we would continue to have the tailwind. So that's number one.
Number two is that we continue to work on productivity efforts and other things related to what we control, that we could potentially give an upside. But at this moment, I cannot comment anything different than maintaining our cost guidance that we have given to you at the beginning of the year from 5.5% to 8.5%. As time progresses, maybe we can have a further discussion on that. For now, that's what it is.
This concludes the Q&A session. I would like to invite Mr. Carlos Lisboa to proceed with his closing remarks. Please go ahead, sir.
Thank you for joining our call today. This quarter performance had a good shape in our point of view. Volume and net revenue per hectoliter growth, gross and EBITDA margin expansion and a slightly higher EPS. All BUs grew EBITDA in almost all grew margins. Cash flow was strong, and we continued returning cash to shareholders.
Looking forward, while our operating environment remains dynamic, we continue pursuing our ambition to expand margins in the year. This was just a quarter. But for us, it is a reason to believe in the potential of our growth strategy for the quarters to come. Thank you, and hope to see you soon.
This concludes today's presentation. You may disconnect, and have a nice day.