Mowi ASA

DUS:PND

Business Description

Sector

Consumer Staples

Industry

Food Products

Headquarters

Norway NO

Employees

12 749

IPO date

Jun 17, 1998

Mowi ASA is one of the world’s largest producers of farmed salmon. It raises salmon in sea-based farms, processes the fish into products such as whole fish, fillets, and smoked salmon, and sells them to supermarkets, food distributors, restaurants, and other seafood buyers. The company also sells some feed and other related products that support salmon farming.

Its business is built around controlling much of the salmon supply chain, from eggs and feed to farming, processing, and distribution. That gives Mowi more control over quality, supply, and pricing than a simple fish trader or processor. The company makes money mainly by selling salmon and processed seafood products to customers that need a steady, reliable supply of fish.

Mowi’s main customers are grocery chains, foodservice companies, wholesalers, and industrial seafood buyers in Europe, North America, and Asia. Its role in the industry is different because it is a large-scale aquaculture producer, not a wild-catch fishing company. That makes its business closely tied to farming conditions, fish health, and global demand for salmon rather than to traditional fishing harvests.