Budweiser Brewing Company APAC Ltd banner

Company Overview

Business Description

Sector
Consumer Staples
Industry
Beverages
Headquarters
Hong Kong HK
Employees
20 908
IPO date
Sep 30, 2019

Budweiser Brewing Company APAC Ltd is a beer company that brews, markets, and sells beer across the Asia-Pacific region. Its portfolio includes Budweiser and other mainstream and premium beer brands, sold through grocery stores, convenience stores, bars, restaurants, and other drink channels. The company focuses on branded beer rather than spirits or wine, so its business is built around making and moving packaged beer to consumers through retail and hospitality customers.

The company makes money by selling its beer to distributors, retailers, and food-and-drink venues. In practice, it earns most of its revenue when those customers buy cases, bottles, cans, and draft beer for resale to end drinkers. A key part of the model is brand strength: the company relies on well-known labels, marketing, and local brewing and distribution to win shelf space and tap handles.

What makes its role different is that it sits between the global beer brand owner and the local markets where people actually buy and drink beer. It has to manage brewing, packaging, regulation, and distribution in each country while tailoring products to local tastes. That makes it a consumer brand business, a manufacturing business, and a route-to-market business all at once.

Budweiser Brewing Company APAC Ltd Investor Relations

Address
Room 2701, 27th Floor, Hysan Place, 500 Hennessy Road, Causeway Bay
Hong Kong
Hong Kong

Business Segments

China beer business

Brews, markets, and sells beer in mainland China, including brands such as Budweiser and other local and imported beers.

Customers and revenue model

South Korea beer business

Brews and sells beer in South Korea under Budweiser and other beer brands, serving both mainstream and premium drinkers.

Customers and revenue model

Other Asia Pacific beer business

Description, customers and revenue model

Management

Mr. Jan Eli B. Craps

Co-Chair of the Board of Directors & CEO

Biography unavailable

Mr. Craig Katerberg

Chief Legal & Corporate Affairs Officer

Biography unavailable

Mr. Qi Che

Vice President of Marketing

Biography unavailable

Ms. Hongsun Qian

Vice President of People

Biography unavailable

Mr. Kartikeya Sharma

BU President of India & South East Asia

Biography unavailable

Mr. Ben Verhaert

President of East Asia

Biography unavailable

Mr. Zhen Zhou

Chief Sales Officer - China

Biography unavailable

Mr. Brian Perkins

President of UK & Ireland

Biography unavailable

Ms. Junqing Zhu

VP of Finance Planning, Analysis & Transformation and Joint Company Secretary

Biography unavailable

Jan Clysner

Vice President of Procurement & Sustainability

Biography unavailable

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