Sprinklr Inc

F:9EI

Business Description

Sector

Information Technology

Industry

Technology

Headquarters

United States of America US

Employees

3 258

IPO date

Jun 23, 2021

Sprinklr sells software that helps large companies manage how they talk to customers across digital channels. Its main product is a cloud platform for customer experience management, which brings together social media publishing, customer service, marketing, research, and advertising in one system. Customers use it to monitor public conversations, answer complaints, run campaigns, and keep a single record of customer interactions.

The company mainly serves big brands and other large organizations that deal with lots of customer messages and online activity. It makes money mostly through software subscriptions, with customers paying for access to the platform and related services such as implementation and support. That gives Sprinklr a recurring-revenue model tied to how deeply a customer uses the system.

What makes Sprinklr different is that it sits between many separate tools companies would otherwise buy for social listening, contact centers, marketing, and analytics. Instead of managing those functions in silos, customers use Sprinklr as a common layer for front-office communication and customer care. That role makes it more of an enterprise workflow platform than a simple social media tool.