Company Overview

Business Description

Sector
Consumer Discretionary
Industry
Consumer products
Headquarters
Finland FI
Employees
6 569
IPO date
Jul 31, 2009

Fiskars Oyj Abp is a consumer products company best known for household and outdoor tools such as scissors, knives, cutting tools, watering products, and garden equipment. It also sells cooking and dining products through brands tied to the home and kitchen. The company designs, markets, and distributes these goods to consumers through retailers, e-commerce channels, and professional customers that need reliable hand tools and home products.

The company makes money mainly by selling branded products to retailers and distributors, then earning a margin on those goods as they move through stores and online channels. Its customers are mostly ordinary households, gardeners, cooks, and people buying practical tools for home use, along with trade buyers and professional users in some product lines. Fiskars relies on strong brand recognition, long product lifecycles, and everyday replacement demand rather than one-off big-ticket purchases.

What makes Fiskars different is that it sits close to the end of the value chain: it does not make industrial machinery or complex systems, but focuses on durable, easy-to-use products that people buy for daily tasks. That gives it a business model built around trusted brands, design, and steady repeat demand in categories like cutting, garden care, and kitchen tools.

Fiskars Oyj Abp Investor Relations

Address
Keilaniementie 10, Pl 91
Espoo, Etela-Suomen
Finland

Business Segments

Fiskars

Makes home, garden, and outdoor products under the Fiskars, Gerber, and Iittala brands, including scissors, tools, cookware, and related items.

Customers

Households, gardeners, cooks, crafters, and outdoor users who buy through retailers and online stores.

Revenue Model

Sells branded products through retailers, distributors, and direct-to-consumer channels.

Vita

Runs premium and luxury home brands such as Waterford, Wedgwood, Royal Copenhagen, and Georg Jensen, selling tableware, gift items, and home decor.

Customers

Consumers buying premium gifts and home goods, as well as specialty retailers, department stores, and e-commerce shoppers.

Revenue Model

Earns money by selling branded products to wholesale customers and through its own and partner online and store channels.

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Management

Ms. Nathalie Ahlstrom M.Sc., Tech

President, CEO & Interim CEO of Vita

Biography unavailable

Mr. Jussi Siitonen

Group CFO & Deputy to the President & CEO

Biography unavailable

Essi Lipponen

Director of Investor Relations

Biography unavailable

Ms. Anna Mindelof

Chief People Officer

Biography unavailable

Mr. Aamir Shaukat

Executive Vice President of Group Operations & Sustainability

Biography unavailable

Dr. Steffen Hahn Ph.D.

Executive VP of New Business Area

Biography unavailable

Ms. Päivi Timonen L.L.M.

Secretary of Board of Directors

Biography unavailable

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