Accor SA
F:ACR
Accor SA
Accor SA, a beacon in the hospitality industry, started its journey in 1967 with the opening of the first Novotel in Lille Lesquin, France. Over the decades, it has expanded its reach to become one of the largest and most diversified hotel groups worldwide. The company operates a portfolio of renowned brands that cater to a wide spectrum of customer segments, ranging from luxury to economy. Whether it’s the opulence of Raffles and Fairmont or the budget-friendly appeal of Ibis and Jo&Joe, Accor has crafted a brand universe that caters to the diverse needs of travelers. Driven by a business model rooted in three pillars—hotel management, franchising, and ownership—the company ensures its presence across 110 countries, remaining agile and customer-focused in a rapidly evolving market.
Accor SA’s business primarily revolves around generating revenue through management contracts, franchise fees, and rental income from the properties it manages and owns. By leveraging its expertise, Accor extends management services to property owners, ensuring seamless operations while earning fees based on the revenue generated. In addition to management contracts, Accor capitalizes on its robust brand portfolio by franchising, allowing property owners to operate under its brands for a fee. The strategic ownership and investment in select hotels allow Accor to maintain a stake in the value appreciation of hospitality real estate. Furthermore, with its commitment to innovation, Accor continually diversifies its revenue streams beyond traditional hospitality, embracing digital transformation and loyalty programs like ALL - Accor Live Limitless, which not only enhance customer experiences but nurture brand loyalty. This holistic approach fortifies Accor SA’s position as a stalwart in the dynamic hospitality landscape.
Accor SA, a beacon in the hospitality industry, started its journey in 1967 with the opening of the first Novotel in Lille Lesquin, France. Over the decades, it has expanded its reach to become one of the largest and most diversified hotel groups worldwide. The company operates a portfolio of renowned brands that cater to a wide spectrum of customer segments, ranging from luxury to economy. Whether it’s the opulence of Raffles and Fairmont or the budget-friendly appeal of Ibis and Jo&Joe, Accor has crafted a brand universe that caters to the diverse needs of travelers. Driven by a business model rooted in three pillars—hotel management, franchising, and ownership—the company ensures its presence across 110 countries, remaining agile and customer-focused in a rapidly evolving market.
Accor SA’s business primarily revolves around generating revenue through management contracts, franchise fees, and rental income from the properties it manages and owns. By leveraging its expertise, Accor extends management services to property owners, ensuring seamless operations while earning fees based on the revenue generated. In addition to management contracts, Accor capitalizes on its robust brand portfolio by franchising, allowing property owners to operate under its brands for a fee. The strategic ownership and investment in select hotels allow Accor to maintain a stake in the value appreciation of hospitality real estate. Furthermore, with its commitment to innovation, Accor continually diversifies its revenue streams beyond traditional hospitality, embracing digital transformation and loyalty programs like ALL - Accor Live Limitless, which not only enhance customer experiences but nurture brand loyalty. This holistic approach fortifies Accor SA’s position as a stalwart in the dynamic hospitality landscape.
Record Revenue & EBITDA: Accor reported 2022 revenue of EUR4,224 million and EBITDA of EUR675 million, both above 2019 levels. EBITDA beat the high end of guidance by about 5%.
RevPAR Exceeded 2019: Group RevPAR was 2% above 2019, with Q4 showing continued momentum and strong pricing power, particularly in Europe and Middle East.
Positive 2023 Outlook: Management expects 2023 RevPAR to grow by 5%–9%, citing strong trends in early 2023 and no slowdown in pricing power.
Dividend Resumption: Accor will resume dividends, proposing EUR0.71 per share ordinary and EUR0.34 per share special dividend, totaling EUR1.05 per share.
Group Reorganization: Accor has split into two autonomous divisions (Luxury & Lifestyle and Premium, Midscale & Economy) to drive focus and growth, with new reporting coming mid-2023.
Investment Grade Target: Balance sheet and leverage have improved; restoring investment grade is a priority before larger shareholder capital returns.
ESG Progress: Accor highlighted significant progress in carbon reduction, single-use plastic removal, and diversity targets.
